What kind of content does Joe Ashman make?
Joe Ashman shares engaging video content on TikTok and Instagram centered around horses and equestrian life. His posts often feature behind-the-scenes looks and recreations inspired by the popular Netflix series 'Free Rein'. Beyond his passion for horses, Joe also highlights his involvement in charity events, including his participation in the London Marathon to support the Riding for the Disabled Association.
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Who is Joe Ashman’s audience?
Joe Ashman's audience is likely comprised of individuals with a strong interest in equestrianism, horse welfare, and potentially those who follow British-based charity events and endurance challenges like the London Marathon. His exceptionally high TikTok engagement rate (15.10% ER, significantly above the ~3.0% benchmark) suggests a highly active and responsive community, indicating strong potential for campaign success on that platform. While his Instagram ER (1.85%) is closer to the benchmark (~1.5%), it still shows a healthy level of audience interaction, suggesting a receptive audience across both platforms.
Which creators are similar to Joe Ashman?
If you're looking for creators like this, partner with equestrian influencers who champion charitable causes and inspire audiences through athletic achievements.
Eirinn Reid
TikTok @eirinnreid · Instagram @eirinnreid_
This creator posts videos about horses and equestrian events. They document their experiences at shows like Stars Champion of Champions and the Royal Highland Show. The content includes footage of their horse, Fleur, competing and training, with captions often focusing on the horse's performance and show results. They also share insights into the preparation and challenges of the equestrian showing world.
Kerry Ingram
TikTok @kerry_ingram · Instagram @kerry_ingram
This creator posts videos about the Netflix show 'Free Rein,' including behind-the-scenes content and discussions about characters. They also share content related to theatre, such as panto performances and singing snippets. Additionally, the creator documents experiences like spa days and travel, often featuring music and trending formats.
this_esme
TikTok @this_esme · Instagram @this_esme
This creator posts about equestrian life, sharing insights into caring for horses and daily routines. They also feature their pets, including dogs, and discuss their experiences with the weather and its impact on rural living. The content includes reviews of equestrian gear, such as new boot collections, and reflections on the joys and challenges of horse ownership.
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