What kind of content does Joe Shaw make?
Joe Shaw crafts engaging content primarily on TikTok, focusing on the delightful world of food. Viewers can expect "what I eat in a day" vlogs, honest reviews of everything from chocolate bars to follower-submitted dinners, and relatable explorations of everyday experiences like visiting a pottery café or budgeting for a Center Parcs getaway. His approachable and authentic tone makes him a go-to for anyone interested in food, travel costs, and a peek into personal interests.
Are you a brand that’s partnered with Joe Shaw?
Verify your partnership
Who is Joe Shaw’s audience?
Joe Shaw's audience is likely composed of individuals interested in accessible food experiences, from daily meal inspiration to budget-friendly travel and cafe discoveries within Great Britain. Their high engagement rate (10.48% ER on TikTok, significantly above benchmark averages of ~3.0%) suggests a highly receptive and active community, indicating strong potential for brand partnerships. This audience demonstrates clear intent signals through their engagement with food reviews and "what I eat in a day" content, pointing to a desire for authentic recommendations and relatable lifestyle content.
Which creators are similar to Joe Shaw?
If you're looking for creators like this creator, you'll love discovering foodies who share their daily eats, cafe finds, and travel cost breakdowns.
Charlotte
TikTok @charlotteboyd95
This creator posts videos about a variety of topics. They share recipes for dishes such as oat-based bases with banana and protein powder, as well as 'glazes' made with cream cheese and yogurt. The creator also shares content related to entertainment, including recommendations for TV series and films on Netflix, and experiences from attending theatre productions like pantomimes. Additionally, they post about everyday life, such as grocery hauls from supermarkets and enjoying nature through videos of sunrises.
Priya
TikTok @exploringwithpriya
This creator posts videos about food, often reviewing restaurants and specific dishes. They share experiences at various eateries, from burgers and bao buns to fine dining, and comment on the value and flavour of the food. The creator also shares content related to their personal life, including relatable moments and aspirations for their social media growth.
Missellegraceybaby
TikTok @missellegraceybaby
This creator posts videos about various activities and experiences. They share content about food challenges, spontaneous city breaks, and exploring tourist attractions. The creator also documents visits to theme parks, private dining events, and social gatherings. Additionally, they post about unique date ideas, board game cafes, and spa days. Their videos cover a range of lifestyle content, including birthday celebrations and alternative London activities like museums and pottery.
Frequently asked questions
Sign in to view Joe Shaw's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Joe Shaw today
You can use Nutcake’s agentic tools for free. Sign up today to work with Joe Shaw on your creator campaign.