What kind of content does Joe Swash make?
Joe Swash shares delicious, accessible recipes for everything from festive pies to quick weekday meals, often highlighting clever ways to use leftovers. Across TikTok and Instagram, he also offers a peek into his fitness journey and family life, with engaging Q&A sessions and workout updates. Brands will appreciate his practical approach to cooking, featuring handy kitchen appliance demonstrations and a warm, relatable tone.
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Who is Joe Swash’s audience?
Joe Swash's audience is likely comprised of individuals interested in accessible, family-friendly cooking and fitness content, with a strong leaning towards UK-based consumers given his location. Their intent signals are high, as evidenced by his exceptional engagement rates: 4.90% on TikTok (significantly above the ~3.0% benchmark) and 3.00% on Instagram (double the ~1.5% benchmark). This indicates a highly engaged community that actively consumes and interacts with his recipe and lifestyle content, suggesting strong potential for brand partnerships focused on food, family, or wellness.
Which creators are similar to Joe Swash?
If you're looking for creators like this, you'll find inspiration for delicious family meals, healthy recipes, and fitness tips to fit your lifestyle.
PlanetFood
TikTok @thisisplanetfood · Instagram @thisisplanetfood
This creator posts videos about recipes and food preparation. They often share tutorials for sweet treats like millionaire's shortbread and cheesecakes, as well as savoury dishes such as butter chicken and pasta. The creator also explores convenience foods and snack hacks, including air fryer recipes and unique ways to prepare crumpets and pies. Some videos focus on specific ingredients like Boursin or feature festive themes and global food items like self-heating hot pots.
Sam Way
TikTok @samseats
This creator posts videos about cooking and preparing a variety of dishes. They often showcase recipes for burgers, pasta, and traditional Christmas side dishes. The creator also shares content related to comfort food, such as roast dinner sandwiches and brunch ideas. Many videos feature ASMR-style cooking, focusing on the sounds of food preparation.
Rebecca Murphy
Instagram @becs_journey_to_health
This creator shares videos about their daily life, focusing on meal preparations and grocery shopping. They document cooking meals at home, often featuring family dinners and packed lunches, and frequently show their trips to supermarkets to buy ingredients. They also share personal anecdotes and experiences, such as getting tattoos and discussing their lifestyle.
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