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Jordan Howlett

This creator shares videos about attempting various recipes and food challenges, including making large or unusual food items like a 15-layer cake and a giant burrito. They also document trying out new gadgets and products, such as a flashlight glove and different Spider-Man masks. Additionally, the creator visits unique locations, explores local eateries, and shares their experiences with different types of cuisine.

Where to find Jordan Howlett

Followers18.5M
Avg views8.2M
Engagement9.2%
Sourced from public data

Stats updated May 2026 · Stats don't look quite right?

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What kind of content does Jordan Howlett make?

Jordan Howlett brings a playful and adventurous spirit to his content, primarily on TikTok. He’s known for tackling ambitious food challenges, from constructing a 15-layer cake to crafting a colossal burrito. Beyond the kitchen, Jordan offers engaging reviews of quirky gadgets and explores unique travel destinations, often sharing his culinary discoveries along the way. His approach is a delightful blend of ambitious DIY and curious exploration, making for consistently entertaining viewing.

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Who is Jordan Howlett’s audience?

Jordan Howlett's audience is likely comprised of food enthusiasts and adventurous eaters, drawn to his unique blend of recipe creation, challenging food experiences, and travel-related content. Their intent signals are strong, indicated by a high engagement rate (ER) of 9.23% on Instagram, significantly surpassing benchmarks for platforms like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%). This suggests a highly invested and responsive community, eager to interact with his content, explore new culinary ideas, and potentially purchase related products or experiences.

Which creators are similar to Jordan Howlett?

If you're looking for creators like Jordan Howlett, you'll love discovering adventurous foodies who explore global flavors, tackle wild challenges, and review the coolest kitchen gadgets.

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