What kind of content does Justine make?
Justine transforms everyday spaces into dream homes, sharing her journey of apartment renovations and DIY projects on TikTok and Instagram. From crafting bespoke kitchen backsplashes to designing handmade ceramics inspired by high-end pieces, her content offers a unique blend of practical home improvement and artistic flair. Justine also provides engaging decorating tutorials, making her a go-to source for inspiration and aspirational home content.
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Who is Justine’s audience?
Justine's audience is likely comprised of individuals interested in accessible home improvement, DIY projects, and interior decorating, with a strong leaning towards apartment dwellers seeking to personalize their spaces. Their high engagement rates on both TikTok (8.09%) and Instagram (7.21%), significantly exceeding platform benchmarks (TikTok ~3.0%, Instagram ~1.5%), indicate a highly receptive and active community. These followers are actively seeking inspiration and practical guidance, demonstrating a strong intent to replicate projects and purchase related materials or handmade items. This suggests a valuable audience for brands in the home goods, craft supplies, and interior design sectors.
Which creators are similar to Justine?
If you're looking for creators like this creator, you'll love DIY home improvement and apartment transformation content for your own space.
Helen
TikTok @homewithhelenandco · Instagram @homewithhelenandco
This creator focuses on home renovation and decoration content. They share their experiences with painting rooms, applying wallpaper, and updating furniture. Their videos often feature DIY projects, such as creating Christmas decorations or custom craft items using machines like Cricut. They also showcase room makeovers, including guest bedrooms, kitchens, and living spaces, often collaborating with brands for home goods and tools.
Robyn Stanley
TikTok @the_house_acc · Instagram @the_house_acc
The creator posts videos about home renovation projects, often focusing on Victorian and Edwardian properties. They share their progress on transforming spaces, including room makeovers and DIY projects like building a home bar and restoring furniture. The content also features lifestyle aspects such as skincare routines, organising their home, and setting up their living spaces.
Briony Machin
TikTok @brionymachinceramics · Instagram @brionymachin
The creator makes videos related to mosaic art, including time-lapse creations and updates on projects. They discuss their artwork, share craft techniques, and highlight their involvement in artistic and entrepreneurial activities. Their content often features mosaic design, tile installation, and the creative process behind handmade decor.
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