What kind of content does Justine make?
Justine transforms her apartment into a stylish sanctuary, sharing inspiring home improvement and DIY projects on TikTok and Instagram. From crafting unique ceramic pieces to designing custom kitchen backsplashes and offering decorating tutorials, her content showcases a keen eye for detail and a passion for beautiful, functional spaces. Justine’s engaging approach makes her an ideal partner for brands seeking to reach an audience interested in elevated home aesthetics and creative living.
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Who is Justine’s audience?
Justine's audience is likely composed of individuals interested in accessible home improvement, DIY projects, and interior decorating, with a strong leaning towards apartment dwellers and those seeking handmade, unique decor. Their high engagement rates on both TikTok (8.09% ER) and Instagram (7.21% ER), significantly exceeding platform benchmarks (TikTok ~3.0%, Instagram ~1.5%), signal a highly invested and receptive community. These followers actively seek inspiration and practical guidance, indicating a strong intent to replicate projects and purchase related items, making them prime candidates for product collaborations and affiliate marketing.
Which creators are similar to Justine?
If you're looking for creators like this creator, you'll find inspiration for your own home improvement and DIY projects, perfect for apartment dwellers and decor enthusiasts.
Helen
TikTok @homewithhelenandco · Instagram @homewithhelenandco
This creator focuses on home renovation and decoration content. They share their experiences with painting rooms, applying wallpaper, and updating furniture. Their videos often feature DIY projects, such as creating Christmas decorations or custom craft items using machines like Cricut. They also showcase room makeovers, including guest bedrooms, kitchens, and living spaces, often collaborating with brands for home goods and tools.
Robyn Stanley
TikTok @the_house_acc · Instagram @the_house_acc
The creator posts videos about home renovation projects, often focusing on Victorian and Edwardian properties. They share their progress on transforming spaces, including room makeovers and DIY projects like building a home bar and restoring furniture. The content also features lifestyle aspects such as skincare routines, organising their home, and setting up their living spaces.
Briony Machin
TikTok @brionymachinceramics · Instagram @brionymachin
The creator makes videos related to mosaic art, including time-lapse creations and updates on projects. They discuss their artwork, share craft techniques, and highlight their involvement in artistic and entrepreneurial activities. Their content often features mosaic design, tile installation, and the creative process behind handmade decor.
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