What kind of content does Joshua make?
Joshua's TikTok and Instagram presence centers on personal transformation and appearance, particularly through the lens of "looksmaxxing." He documents his journey of self-improvement, from physical changes like achieving a leaner face to celebrating cultural moments with a focus on style. Joshua offers a unique perspective on evolving aesthetics and personal growth, making his content a compelling space for brands interested in self-care, fashion, and aspirational journeys.
Are you a brand that’s partnered with Joshua?
Verify your partnership
Who is Joshua’s audience?
Joshua's audience is likely composed of individuals actively seeking to enhance their personal appearance and overall self-improvement, with a strong interest in fashion and lifestyle. Their intent signals are high, as evidenced by his exceptional TikTok engagement rate (6.13% ER), significantly surpassing the benchmark (3.0% ER). This suggests a highly motivated and receptive audience. While his Instagram ER (1.63% ER) is closer to the benchmark (1.5% ER), the overall strong performance indicates a dedicated community eager for Joshua's insights and recommendations.
Which creators are similar to Joshua?
If you're looking for creators like this creator, you'll find them perfect for anyone interested in personal transformation, self-improvement, and elevating their style through fashion and looksmaxxing tips.
Laura
TikTok @laura_duhig
This creator posts videos about personal style and transformations. They share their thoughts on fashion, including outfit inspiration and jewellery unboxings. The creator also discusses motivation, encouraging viewers to stick with their goals, and shares beauty content like lip combos. Additionally, they touch on topics like pet peeves and personal realisations.
NATASHA DUNFORD
TikTok @natashadunford
This creator shares videos about skincare and makeup routines, focusing on achieving a 'glowy' complexion. They also post about fitness, including weight loss and muscle growth. The creator discusses body positivity, addressing topics like stretch marks and 'imperfections', encouraging confidence in one's natural appearance. They also share fashion hauls, particularly for plus-size clothing, and discuss diet culture. Additionally, the creator offers tips and reviews on beauty products and hair care.
sarah
TikTok @sarahinthecityyy
This creator shares videos about their daily routines and lifestyle. Content includes fitness, focusing on hitting protein goals, and vlogs documenting various activities. They also post gift guides for occasions like Christmas, featuring popular items and wishlists. Additionally, the creator discusses beauty and personal care, sharing routines for makeup and hair, and highlighting favourite products. Some videos showcase shopping hauls, particularly from stores like TK Maxx.
Frequently asked questions
Sign in to view Joshua's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Joshua today
You can use Nutcake’s agentic tools for free. Sign up today to work with Joshua on your creator campaign.