What kind of content does Josie Cullen make?
Josie Cullen shares engaging video content across Instagram, focusing on honest beauty reviews of perfumes, lip stains, and skincare. Her fashion hauls, often featuring popular brands like H&M and JW Pei, are a staple, alongside aspirational lifestyle content. Josie also invites her audience into her world of travel, showcasing luxury hotels and her vision board inspirations, with a particular fondness for London's upscale experiences.
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Josie Cullen's audience is likely comprised of individuals interested in aspirational lifestyle content, specifically within the beauty, fashion, and luxury travel sectors. Their intent signals suggest a strong interest in product discovery and purchasing, driven by her fashion hauls and skincare recommendations. With an Instagram engagement rate of 3.08%, significantly above the benchmark (1.5%), her audience demonstrates high quality and active participation, indicating a receptive and engaged community for sponsored content and brand partnerships.
Which creators are similar to Josie Cullen?
If you're looking for creators like this, target audiences interested in beauty, fashion, travel, and luxury lifestyle content.
Zoe
Instagram @zoduncan
This creator focuses on fashion and beauty content. They often share reviews and demonstrations of skincare products, such as eye creams and concealers, highlighting their benefits. The creator also posts about haircare, showcasing routines and products designed to improve hair health. Additionally, they feature clothing hauls and styling tips, often focusing on affordable fashion pieces and accessories like jewellery and footwear.
Emylie O'Malley
Instagram @emylieomalley
This creator posts content about fashion, featuring vintage clothing hauls and styling tips. They also share experiences at local Manchester events and businesses, including restaurants, salons, and pop-up shops. The creator documents everyday life, including outfit inspiration, travel outfits, and personal wellness journeys. They also create content related to small business ownership and self-care.
NADIYE KILLICK
Instagram @nadiyekillick
This creator posts a variety of content, including fashion, beauty, and travel. They share outfit ideas, known as 'fit checks', and detailed 'Get Ready With Me' videos showcasing makeup and skincare products. The creator also shares travel vlogs featuring destinations like Rio de Janeiro and Croatia, often highlighting summer aesthetics and holiday outfits. Additionally, they post baking recipes, such as cinnamon and chocolate banana bread, and hair care routines.
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