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Karen McCallum Makeup Artist

This creator focuses on bridal makeup artistry, offering services for weddings in the UK and abroad. Their content features examples of their work, showcasing various bridal looks and the process of getting clients ready for their special day. They also promote and host makeup masterclasses, teaching techniques for creating radiant skin, perfect bases, and specific lip combinations. Additionally, the creator has opened a dedicated professional space named Muse Studios.

Where to find Karen McCallum Makeup Artist

Instagram ·karenmccallummakeup
Followers9.5K
Avg views1.3K
Engagement6.8%
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Stats updated March 2026 · Stats don't look quite right?

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What kind of content does Karen McCallum Makeup Artist make?

Karen McCallum specializes in exquisite bridal makeup artistry, sharing stunning examples of her work and the journey to wedding day perfection on Instagram. Beyond showcasing her talent, she empowers aspiring artists through makeup masterclasses, focusing on radiant skin and flawless finishes. Karen also highlights her professional studio, Muse Studios, a testament to her dedication to the craft.

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POV : you book me as your Bridal Makeup Artist ✨💌 … And you still can ☁️ My diary is now open until the end of 2027 for both UK and Destination brides. To secure your date in my diary, my enquiry form is linked in my bio! 💍 My beautiful bride @jade__johnstone at the stunning @carlowrie_castle ✨ Hair by @styledbylaurenspriddle
About last night… WOW. I genuinely don’t have the words to describe how I’m feeling after hosting my first ever masterclass - and to do it with a brand that’s been part of my journey from the very beginning just makes it even more special. Karen McCallum x Charlotte Tilbury Boutique Glasgow Whether you were one of my past, present or future brides, a friend or family member, a fellow makeup lover, or an industry artist - thank you SO much for being there. I still can’t believe my first masterclass sold out on the first release!!. The room was bursting with love and support and I’m honestly so beyond grateful (and emotional 😭😂) A huge thank you to everyone involved last night: @ctglasgowboutique - thank you for inviting me to host and for backing me every step of the way. You’re genuinely the most incredible team. @leannapaul_ - my dream model. There’s no one else I’d rather have had up there with me. @joshgilzeanhair - having my bestie there to glam both me and Leanna meant the world to me 🥹 @yourdayunplugged - Erin, you’re such a talent and such a good friend in this industry. I’ve always said there’s no one else I’d want capturing the behind the scenes. @eleganzasposa - true industry icons, and such a special part of my career and of my brides’ experience. @sarahhendriecreative - the most incredible photographer who captured the night beautifully. @cookielady.mel - thank you for the gorgeous treats! @thepeachandpinecompany - obsessed with the personalised drink ribbons. @tansbysian_ giving me that bronze glow!! I can’t wait to share more from a night I’ll never forget. Until next time!!💋🤍💫🎨
That pre ‘I DO’ glow in the beautiful October sunshine 💫🌸🌷✨🤍 The loveliest morning with @tylerlawlessmua @hannahmacmorranhair and @keavahotchkieshair coming together to get Sarah’s bridal party ready for their celebrations at @thedenatculross Congratulations to the NEW Mr & Mrs Fraser!!💍 Makeup Artist Makeup Artist Scotland Scottish Makeup Artist Scottish MUA MUA Scotland Bridal Makeup Specialist Professional Makeup Artist Makeup Content Makeup Artist Content Glasgow Makeup Artist Glasgow MUA Edinburgh Makeup Artist Edinburgh MUA Abroad Wedding Destination Makeup Artist
Girlies… or should I say Darling’s, the secret’s finally out! 💫 I’m so excited to announce that I’ll be hosting my first ever Charlotte Tilbury Masterclass with their Glasgow Boutique! Join me for an exclusive evening where I’ll be teaching one of my most requested signature bridal looks - a timeless, radiant glam that’s been a top favourite this year! I’ll be sharing all my tips, tricks, and secret techniques for creating flawless, glowing skin, perfecting your base, and nailing that dreamy lip combo - all using the best of the best, Charlotte Tilbury, of course. 💋 You’ll also get a sneak peek at their brand-new Christmas collection, while enjoying a glass of bubbles and some sweet treats throughout the evening. And the magic doesn’t stop there - after the class, you’ll have access to a private, exclusive shopping experience, where you can shop every product I used (and more!) with the boutique team and myself on hand to help you find your perfect match. I’ll be joined by my gorgeous model @leannapaul_ , the incredible @joshgilzeanhair on hair, and Scotland’s leading luxury bridal boutique, @eleganzasposa , to complete the ultimate bridal beauty experience. ✨ Event Details ✨ 📅 Wednesday 19th November 📍 Charlotte Tilbury Glasgow Boutique, Buchanan Street 🕔 5–7pm 🥂 Complimentary prosecco, sweet treats by @cookielady.mel & gift bag on arrival 💄 Tickets: £35 (fully redeemable on products!) 18+ Photography for the night by @sarahhendriecreative Tickets (E Voucher) are available through @ctglasgowboutique’s link in bio or via the link in my bio. Alternatively you can buy your ticket in store on the night, before the class — spaces are very limited! So brides, bring your bridesmaids… MUA’s, bring your besties… and makeup lovers, gather your girls - it’s going to be a night of glow, glam and Tilbury magic! ✨

Who is Karen McCallum Makeup Artist’s audience?

Karen McCallum's audience is likely comprised of individuals actively seeking professional bridal makeup services or aspiring makeup artists looking to enhance their skills. Their intent signals are strong, indicated by high engagement rates (6.78% ER on Instagram, significantly above TikTok's 3.0% and YouTube's 2.0% benchmarks) on content related to wedding looks and masterclasses. This suggests a highly invested community, receptive to premium offerings and educational content, promising high-quality engagement and conversion potential for relevant brand partnerships.

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