What kind of content does Kirsten Rawlings make?
Kirsten Rawlings offers a vibrant blend of lifestyle content, with a strong focus on hair care routines and the art of matcha. On TikTok and Instagram, she shares authentic reviews of beauty and personal care products, alongside engaging hauls from popular retailers. Her audience also enjoys her deep dive into all things matcha, from preparation tips to café explorations, making her a go-to for brands in the beauty, wellness, and lifestyle spaces.
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Who is Kirsten Rawlings’s audience?
Kirsten Rawlings' audience is likely comprised of beauty and wellness enthusiasts, primarily women in the UK, interested in practical advice and product recommendations. Their high engagement rates, particularly on Instagram (16.80% ER, significantly above benchmark), suggest a strong connection and trust in Kirsten's content, indicating a high propensity to act on recommendations. This audience is actively seeking hauls, reviews, and tips related to hair care, skincare, and lifestyle trends like matcha, signaling purchase intent and a desire for curated discovery.
Which creators are similar to Kirsten Rawlings?
If you're looking for creators like this creator, you'll love beauty enthusiasts who share honest reviews on hair care, skincare, and matcha-infused beauty hauls.
Carmela De La Cruz
TikTok @imcarmelamae · Instagram @imcarmelamae
This creator shares content about beauty and makeup, featuring products from brands such as Armani Beauty, Prada, and YSL Beauty. They showcase different makeup looks, including bold eye styles and subtle lip colours, often highlighting lip glosses and highlighters. The creator also shares their experiences with food, reviewing restaurants and specific dishes like hotpot and Japanese BBQ in London. Additionally, they sometimes post about unique activities, such as visiting a cat cafe, and discuss skincare and fragrance products.
hay
TikTok @haygracie_
This creator posts content related to fashion and beauty. They share outfit inspiration, makeup recommendations, and hair styling tutorials using various products. The creator also features hauls from online retailers, showcasing clothing and home goods. Additionally, they share personal updates and sometimes discuss comfort movies or favourite takeaways.
Freya
TikTok @freya.rowex
This creator shares content related to home décor, including items from shops like B&M and Primark. They also post about beauty routines, such as face masks and lash lifts, and fashion, featuring outfits and pyjamas. Additionally, the creator discusses personal growth, health tips like electrolyte drinks and ginger shots, and shares lifestyle content, including gift ideas and food recipes like yogurt cheesecake.
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