What kind of content does KSI make?
KSI brings high-energy entertainment to TikTok and Instagram with a focus on engaging challenges and competitive games that often involve audience participation. His content is packed with humor, pranks, and even a touch of lighthearted mischief, keeping viewers on the edge of their seats. Beyond the games, KSI also shares glimpses into his music and personal life, offering a raw and emotional connection with his audience.
Are you a brand that’s partnered with KSI?
Verify your partnership
Who is KSI’s audience?
KSI's audience is likely comprised of younger, entertainment-seeking individuals drawn to his high-energy challenges, pranks, and humorous content. Their intent signals are strong, indicated by exceptionally high engagement rates on both TikTok (5.68% ER) and Instagram (12.36% ER), significantly outperforming platform benchmarks (TikTok ~3.0%, Instagram ~1.5%). This suggests a highly dedicated and interactive fanbase, eager to participate and consume his content, making them valuable for brand partnerships seeking deep audience connection and strong campaign performance.
Which creators are similar to KSI?
If you're looking for creators like KSI, you'll love those who blend hilarious challenges, engaging audience participation, and epic pranks for pure entertainment.
Deji Olatunji
TikTok @deji · Instagram @deji
This creator posts videos about various topics, including sports, particularly football, and taste-testing food products. They also share experiences from travelling, such as a trip to China, and comment on boxing matches. The creator engages with popular trends, like reviewing new flavours of drinks and reacting to online content. Additionally, they share personal moments, like taking pictures with friends and participating in gaming sessions.
Slogo
Instagram @slogoman
This creator posts videos playing various online games and participating in challenges. Many of the games involve guessing sounds, identifying imposters, or completing tasks like sketching. The creator also shares short, humorous clips reacting to game outcomes or trying trending challenges. They often use comedic captions to express their amusement or surprise during gameplay.
Ryan Tricks
TikTok @ryantricksmagic
This creator posts short videos featuring a variety of challenges and pranks. They often feature children and families participating in games like 'guess the word' or attempting to balance objects. The content includes humorous situations, surprising outcomes, and demonstrations of unusual skills or tricks. Some videos also showcase interesting animal or nature facts.
Frequently asked questions
Sign in to view KSI's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with KSI today
You can use Nutcake’s agentic tools for free. Sign up today to work with KSI on your creator campaign.