Lacey Bakes

What kind of content does Lacey Bakes make?

Lacey Bakes crafts visually appealing baking tutorials on TikTok and Instagram, with a particular expertise in focaccia. Her content features a delightful range of sweet and savory focaccia recipes, from jam donut to pizza sandwich variations, alongside other baked goods like bagels. Lacey also offers glimpses into her baking cookbook, providing brands with a unique opportunity to connect with an engaged audience passionate about artisanal baking.

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Content categories

Cooking

Educational

Food

Vegan

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#baking #relatable #focaccia

Focaccia deficiency is a very serious thing, stay safe out there 😎 #focaccia #breadmaking #baking

Egg lovers, which one are you grabbing for first?

🍳 Fried egg on chili oil focaccia toast with miso sesame butter

🍳 Daddy O’s Focaccia Breakfast Sandwich (page 52 in my cookbook 3 Doughs, 60 Recipes)

🍳 Breakfast Focaccia

🍳 Spicy, jammy eggs on toast with scallion cream cheese (page 102 in my cookbook)

Cover photo credit @stevenjoycephoto

#eggs #focaccia #breakfastsandwich #breakfastfocaccia eastereggs

Carrot Cake Focaccia 🥕

1 batch of Same-day Focaccia Dough* but sub in 420-450ml (1.75-1.9 cups) warm carrot juice for the water.

*dough recipe is in my cookbook, in my Focaccia Fundamentals Guide or can be found pinned at the top of my page here.

🥕 Carrot Cake Mixture 🥕
75g (3/4 cup) pecans or walnuts, chopped finely
105g (1.25 cups) grated carrots
Zest of 1 orange
2 Tablespoons brown sugar
1.5 teaspoons cinnamon
Optional: 85g (2/3 cup) raisins, golden raisins or sultanas. Soak them in boiling water for 3 minutes first and squeeze all excess liquid out before adding to mix

Mix all of the ingredients together and fold HALF of the carrot cake mix into the dough during the stretch and folds (save the other half to stuff inside). Proof for 1-1.5 hours.

Make the cinnamon filling:

🥕 Brown Butter Cinnamon Filling 🥕
Mix together:
1/2 cup (115g) melted salted butter, browned*
1/2 cup (100g) light brown sugar
1.5 Tablespoons ground cinnamon
1/4 teaspoon vanilla extract

*You can use regular butter without browning it first but you’ll get more complex caramel notes in the filling if you brown the butter first! It’s worth the extra effort.

Once the dough has proofed in bowl, tip into a 9x13 metal tray lined with nonstick parchment and 2 Tbsp melted salted butter. Pull the dough into an even layer and spread over half of the cinnamon mixture. Sprinkle on the second half of the carrot cake mixture. Fold and flip as instructed in focaccia tutorial. Cover and proof for 1-1.5 hours.

Preheat oven to 220C/430F. Sprinkle an additional 55g (2/3 cup) grated carrot over the dough and spread on the rest of the cinnamon mixture (you’ll need to warm it back up). Dimple and bake for 19-24 minutes or until golden.

🥕 Cream Cheese Drizzle 🥕

Whisk together:
100g (7 Tbsp) cream cheese, room temp
2 Tbsp (30ml) milk (plus more if needed to reach drizzling consistency)
95g (3/4 cup) powdered sugar
1/4 teaspoon vanilla extract

Once the focaccia has cooled, drizzle with the icing and top with some more finely diced pecans (about 20g or 1/4 cup).

Enjoy! #easterbread #easterbaking #focaccia

Who is Lacey Bakes’s audience?

Lacey Bakes' audience is likely comprised of home bakers and food enthusiasts, primarily in the UK, seeking accessible and visually appealing baking inspiration. Their high engagement rates (TikTok: 6.51% ER, Instagram: 4.05% ER) significantly outperform industry benchmarks (TikTok ~3.0%, Instagram ~1.5%), indicating a highly receptive and active community. This suggests strong potential for recipe engagement, cookbook sales, and brand partnerships within the culinary niche.

Which creators are similar to Lacey Bakes?

If you're looking for creators like this creator, you'll find bakers and cookbook authors who share delicious recipes and inspire your next kitchen creation.

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Cooking

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Family