What kind of content does Lashes make?
Lashes brings a vibrant and accessible approach to food content across TikTok and Instagram. They share a diverse array of recipes, from comforting roast dinners and intricate sushi to wholesome family meals and kid-friendly dishes. Lashes also champions culinary education through their involvement in 'Get the Kids in the Kitchen' workshops, making cooking fun and engaging for younger audiences. Beyond the kitchen, they offer glimpses into their travel adventures and event hosting.
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Who is Lashes’s audience?
Lashes' audience is likely comprised of parents and home cooks in the UK seeking accessible, family-friendly recipes and travel inspiration. Their high engagement rates (TikTok 7.62%, Instagram 17.95%) significantly outperform industry benchmarks (TikTok ~3.0%, Instagram ~1.5%), indicating a highly receptive and active community. This suggests strong intent signals for recipe discovery and potential interest in travel destinations that align with culinary themes, offering a valuable opportunity for brands targeting engaged food and family lifestyle consumers.
Which creators are similar to Lashes?
If you're looking for creators like this creator, you'll find delicious recipes and family-friendly cooking content perfect for busy parents and aspiring home chefs.
Nessie Welschinger
TikTok @cookingwithkidsco · Instagram @cookingwithkidsco
This creator shares a variety of recipes, including sweet treats like churros and flapjacks, and savoury dishes such as pasta sauce and beetroot orzo. They also post about healthy options like gluten-free brownies and pancakes, often incorporating hidden vegetables. The creator's content includes family-friendly activities, holiday ideas like Halloween and Christmas crafts, and reviews of family days out.
Shivone Konglar
TikTok @its_simply_shiv · Instagram @chef.shiiv
This creator shares videos about cooking, often showcasing meals with high protein content and recipes for dishes like salmon or gnocchi. They also post about their fitness journey, including gym workouts and achieving weight loss goals. The creator frequently shares personal reflections and positive affirmations alongside their lifestyle content.
Alisa Gardiner
TikTok @familymealswithailsa · Instagram @family_gardiner
This creator posts videos about family life and cooking. They share recipes for homemade meals, including pizzas, pancakes, curries, and traybakes. They also document family activities like vlogs, grocery shopping hauls, and special occasions like Easter. Additionally, the creator shares content related to their wellness and fitness journey, including running and mental health.
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