What kind of content does Layla make?
Layla serves up a delightful world of ice cream and desserts on TikTok and Instagram. Her content centers on mouthwatering treats like milkshakes and sundaes, often filmed within her vibrant ice cream shop. Expect to see mouthwatering menu highlights, unique flavor spotlights, and playful, trending videos featuring her shop's mascot and popular music.
Are you a brand that’s partnered with Layla?
Verify your partnership
Who is Layla’s audience?
Layla's audience is likely comprised of food enthusiasts and dessert lovers in Great Britain, actively seeking inspiration for sweet treats and potentially local food shop recommendations. Their high engagement rate on TikTok (4.25% ER, significantly above the ~3.0% benchmark) indicates strong interest and interaction with her content, suggesting they are highly receptive to her posts. While her Instagram following is smaller, the 2.54% ER is also above benchmark, pointing to a quality audience that engages well across platforms. This suggests a valuable audience for brands in the food and beverage sector, particularly those focused on desserts and casual dining.
Which creators are similar to Layla?
If you're looking for creators like this creator, you'll find them perfect for brands targeting dessert lovers and those seeking sweet, indulgent treats.
BubbleCiteaPlymouth
TikTok @bubbleciteaplymouth
This creator posts videos about making and promoting bubble tea drinks. They showcase various flavours, including seasonal specials like pistachio and Halloween-themed drinks. The creator also features promotional content for merchandise such as mystery pins and keyrings, and highlights special offers and collaborations.
Morgan Chomps
Instagram @morganchomps
This creator reviews a variety of food products, including new and unreleased sweets from brands like Hershey's. They also try desserts from supermarket bakeries, such as Walmart's cake sandwiches and dessert cups. The creator shares their opinions on limited-edition items from popular chains like Taco Bell and Chick-fil-A, and also experiments with making homemade versions of popular desserts like Ben & Jerry's ice cream.
Big Daddy B's Foods
TikTok @bigdaddybsfoods
This creator reviews new food items, focusing on limited-time offers from fast-food chains like McDonald's, and seasonal treats such as Easter eggs. They also explore various restaurants, sharing their experiences with dishes like carvery roasts, chicken wings, and Chinese buffets. The creator often rates the food and drinks they try, providing opinions on taste and quality.
Frequently asked questions
Sign in to view Layla's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Layla today
You can use Nutcake’s agentic tools for free. Sign up today to work with Layla on your creator campaign.