What kind of content does lily make?
Lily offers an authentic look into student life, blending relatable university vlogs with a keen eye for skincare and beauty. On TikTok, she shares engaging "get ready with me" videos and honest reviews of popular brands like Rhode and Byoma, alongside glimpses of her daily routines and self-care rituals. Her content is a refreshing mix of personal experience and curated beauty insights, perfect for brands seeking a genuine connection with a young, engaged audience.
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Who is lily’s audience?
Lily's audience is likely comprised of young adults, primarily students, interested in relatable lifestyle content, skincare, and beauty recommendations. Their high engagement rate (10.75% ER on TikTok, significantly above benchmarks like TikTok's ~3.0%) signals strong interest and active participation, indicating they are not just passive viewers but likely seeking authentic advice and community. This audience is primed for product discovery and brand partnerships, especially those aligned with accessible beauty and student-focused living.
Which creators are similar to lily?
If you're looking for creators like this creator, you'll love content from those who share authentic student life, honest skincare reviews, and relatable GRWMs for university.
@glow.flame
TikTok @glow.flame
This creator shares videos about beauty and personal care products. They frequently review makeup items, such as highlighters, blush, and lip treatments, often featuring brands like Dior and Rhode. The creator also posts about skincare, hair care products, and fashion, including pyjamas and slippers. Additionally, they share content related to student life, such as acquiring a projector for their accommodation.
Karyn Kirkbride
TikTok @karynkirkbridee
This creator posts content about their morning routines and skincare. They also share aesthetic videos featuring seasonal elements like falling leaves. The creator often showcases products they use, particularly from the brand rhode, and discusses their skincare preferences.
Ella-Mae Rennison
TikTok @ellamaerennison_
The creator posts videos about skincare routines, featuring products like retinol serums and hydrating creams. They also share content related to makeup, including testing new foundations and lip oils. Other topics include hair care, nail art, and unboxing luxury accessories. The creator also shares snippets of their daily life and personal routines.
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