What kind of content does Sofie make?
Sofie crafts engaging content on TikTok, specializing in detailed reviews of home fragrances and perfumes. Her audience enjoys seasonal scent recommendations and unboxing videos, offering brands a look at authentic product discovery. Sofie also highlights brands with a charitable focus, aligning with values-driven consumers.
Are you a brand that’s partnered with Sofie?
Verify your partnership
Who is Sofie’s audience?
Sofie's audience is likely comprised of consumers in Great Britain interested in home fragrance and perfume, actively seeking recommendations and discovering new products. Their high engagement rate (16.90% ER on TikTok, significantly above benchmarks like TikTok's ~3.0%) signals strong intent to purchase and a deep interest in Sofie's curated content, including seasonal scents and charitable brand spotlights. This suggests a highly receptive and valuable audience for brands in the beauty and home goods sectors.
Which creators are similar to Sofie?
If you're looking for creators like this creator, partner with those who offer authentic home fragrance reviews and unboxings, perfect for brands focused on seasonal scents and charitable giving.
Thomas
TikTok @tatkjoy
This creator posts reviews of various fragrances, including those from designer brands and high-street retailers. They discuss the notes and suitability of different scents, often highlighting affordable options and dupes. The creator also shares their favourite fragrance discovery sets and everyday scents they carry. Topics include seasonal fragrances, men's fragrances, and comparisons to popular perfumes.
Selina
Instagram @selinareviews
This creator produces content focused on a range of beauty products, including perfumes, makeup, skincare, and haircare. They frequently share unboxing videos and provide detailed reviews of items such as fragrance scents, concealers, and hair treatment routines. The creator describes product features, discussing application, longevity, and how they address specific concerns like dry skin, clumpy lashes, or frizzy hair. Their videos explore various beauty items, from luxury brands to everyday essentials, detailing their performance and characteristics.
ScentedHJ
TikTok @scentedhj
This creator shares reviews of various fragrances, including designer brands and niche perfumes. They often discuss scents for everyday wear, signature scents for men, and compare fragrances, such as checking if one is a dupe of another. The creator also occasionally posts about fashion hauls, showcasing clothing items purchased online.
Frequently asked questions
Sign in to view Sofie's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Sofie today
You can use Nutcake’s agentic tools for free. Sign up today to work with Sofie on your creator campaign.