What kind of content does lyd make?
lyd brings a playful and humorous approach to social media, particularly on TikTok. Their content often taps into the "on this day" feature, offering a nostalgic and relatable look back. They also create engaging videos showcasing products like Lion Bars and Zara clothing, always with a witty caption and a touch of emoji flair.
Are you a brand that鈥檚 partnered with lyd?
Verify your partnership
Who is lyd鈥檚 audience?
Lyd's audience is likely composed of UK-based users interested in lighthearted, relatable humor and trending social media content, particularly around "on this day" nostalgia and popular culture references like Lion Bar and Zara. Their high TikTok engagement rate (8.14% ER) significantly outperforms industry benchmarks (TikTok ~3.0% ER), indicating a highly receptive and interactive community. This suggests strong potential for brand partnerships seeking authentic audience connection and high conversion rates through humor-driven campaigns.
Which creators are similar to lyd?
If you're looking for creators like this creator, you'll find a perfect fit for brands seeking humorous, on-this-day content featuring popular products like Lion Bars and Zara.
Fashion Mum and Me
Instagram @fashion_mum_and_me
This creator shares fashion content, often focusing on outfits from the brand Zara. They showcase a variety of clothing items including dresses, suits, coats, and blazers, highlighting specific product codes. The creator also shares personal life updates and skincare routines, sometimes featuring their mother in the content. They occasionally provide discount codes for fashion brands.
Ella
TikTok @3llaatkins
This creator posts about fashion and outfits, often sharing their 'outfit of the day' or 'outfit of the night'. They frequently feature clothing from brands like Zara and discuss shopping hauls. Many of their posts are set in Barbados, sometimes contrasting it with English weather. They also share styling tips and trending fashion pieces.
elise
TikTok @elise_cxle
This creator posts short videos reflecting on past moments. The content is often tagged with #onthisday, indicating a focus on reminiscing. Videos feature personal moments and are accompanied by captions such as 'my light馃馃徑'.
Frequently asked questions
Sign in to view lyd's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with lyd today
You can use Nutcake鈥檚 agentic tools for free. Sign up today to work with lyd on your creator campaign.