What kind of content does Serena make?
Serena crafts vibrant travel guides on TikTok and Instagram, specializing in uncovering the best food experiences and hidden gems. Her content dives deep into local culinary scenes, offering honest restaurant reviews, bakery spotlights, and insights into unique markets, with recent features on London, Stockholm, and Zagreb. Brands can expect engaging narratives that blend immersive cultural exploration with practical travel tips, all delivered with an authentic and inviting tone.
Are you a brand that’s partnered with Serena?
Verify your partnership
Who is Serena’s audience?
Serena's audience is likely comprised of individuals interested in discovering unique travel destinations and authentic culinary experiences, particularly within Great Britain. Her exceptionally high engagement rates on Instagram (7.67% ER, significantly above the 1.5% benchmark) and strong performance on TikTok (4.55% ER, exceeding the 3.0% benchmark) signal a highly invested and responsive community. These followers actively seek out her recommendations for "hidden gems" and restaurant reviews, indicating a strong intent to explore and patronize the establishments she features.
Which creators are similar to Serena?
If you're looking for creators like this creator, you'll find the perfect match for travelers and foodies seeking authentic culinary adventures and undiscovered local flavors.
Fariha
TikTok @dinewithfari · Instagram @dinewithfari
This creator shares food-related content, often focusing on London-based restaurants and bakeries. They explore various cuisines, including Jamaican, Indian, Italian, Japanese, Turkish, Filipino, and Ghanaian. A recurring series, 'Go Back to Your Country,' highlights dishes from different cultures to promote understanding through food. The creator also shares travel guides for international destinations like Rio de Janeiro, offering restaurant recommendations.
Scott Ball
TikTok @scottcaneat · Instagram @scottcaneat
This creator focuses on food and travel content, often featuring restaurant reviews and culinary experiences in London and abroad. They share detailed accounts of meals, including specific dishes and restaurant ambiance, as well as travel insights, particularly concerning Japan. The content also includes recipes and creative concepts like 'manifesting' meals and drinks. They often highlight unique dining experiences, cultural events, and collaborations with food and travel brands.
Curious Pixie
TikTok @thecuriouspixie · Instagram @thecuriouspixie
This creator posts videos about various travel destinations and experiences. They share tips and highlights from trips to places such as the Algarve in Portugal, Morocco, Taiwan, and Australia. The content also includes city guides for London, focusing on hidden gems, cafes, and festive events. Additionally, they document unique food experiences and seasonal festivities like Christmas markets.
Frequently asked questions
Sign in to view Serena's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Serena today
You can use Nutcake’s agentic tools for free. Sign up today to work with Serena on your creator campaign.