What kind of content does Lucie make?
Lucie offers an authentic look into the journey of a novice equestrian on TikTok. Her content captures the highs and lows of learning to ride, from hacking and jumping to everyday lessons, often featuring her horse, Merlyn. Brands will appreciate her relatable approach, showcasing the dedication involved in horse training and care, including behind-the-scenes moments like grooming and tacking up.
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Who is Lucie’s audience?
Lucie's audience is likely comprised of individuals interested in equestrian pursuits, particularly those who are new to horse riding or seeking accessible training advice. Her exceptionally high TikTok engagement rate (13.32%) significantly surpasses industry benchmarks (e.g., TikTok ~3.0% ER), indicating a highly dedicated and responsive follower base. This suggests strong intent signals, with viewers actively seeking and interacting with her content on novice riding and horse training. The quality of engagement is therefore expected to be high, presenting a valuable opportunity for brands targeting this niche.
Which creators are similar to Lucie?
If you're looking for creators like this creator, you'll find them perfect for aspiring equestrians eager to learn the ropes of horse riding and training.
Antonio Mcintosh
TikTok @a.mcintosh20 · Instagram @antonio_mcintosh_
This creator posts videos about equestrianism, primarily focusing on show jumping with their horse. They document their progress, including wins and challenges, and share their journey with the horse from its early stages to competing. The creator also shares humorous content, including comedy sketches and funny observations, and occasionally posts about personal life events and celebrations.
Georgia Darlington
Instagram @gdarlington.equine
This creator posts videos about horse riding and training. They share content from working hunter clinics, show jumping events, and everyday life at their equestrian yard. Their videos often feature different horses, including young ones and experienced competition partners, showcasing their progress in various disciplines. They also provide insights into their work as an instructor, covering topics like gridwork and polework sessions.
Becky Giles
TikTok @beckygiles · Instagram @becky_giles16
This creator posts videos about horse riding and equestrian activities. They share moments from events like riding with drag hounds and participating in show jumping. The creator also shares personal updates, such as packing merchandise for shipping and humorous interactions with their audience. Some content features their horses and everyday farm life, including sheep and the sounds of horse hooves.
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