What kind of content does Lucie make?
Lucie offers an authentic look into the journey of a novice equestrian on TikTok. Her content captures the ups and downs of learning to ride, from hacking and jumping to everyday lessons, often featuring her beloved horse, Merlyn. Brands can connect with Lucie's relatable approach to horse training and her genuine behind-the-scenes glimpses of equestrian life.
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Who is Lucie’s audience?
Lucie's audience is likely comprised of aspiring equestrians and horse owners seeking accessible, relatable content on learning to ride and basic horse training. Their high TikTok engagement rate (13.32% ER, significantly above benchmarks like TikTok's ~3.0%) signals strong interest and active participation, suggesting they are highly receptive to Lucie's advice and journey. This audience is likely looking for practical tips, encouragement, and a sense of community as they navigate their own equestrian paths.
Which creators are similar to Lucie?
If you're looking for creators like this creator, target novice riders seeking accessible horse training and hacking tips to build confidence in the saddle.
Antonio Mcintosh
TikTok @a.mcintosh20 · Instagram @antonio_mcintosh_
This creator posts videos about equestrianism, primarily focusing on show jumping with their horse. They document their progress, including wins and challenges, and share their journey with the horse from its early stages to competing. The creator also shares humorous content, including comedy sketches and funny observations, and occasionally posts about personal life events and celebrations.
Georgia Darlington
Instagram @gdarlington.equine
This creator posts videos about horse riding and training. They share content from working hunter clinics, show jumping events, and everyday life at their equestrian yard. Their videos often feature different horses, including young ones and experienced competition partners, showcasing their progress in various disciplines. They also provide insights into their work as an instructor, covering topics like gridwork and polework sessions.
Becky Giles
TikTok @beckygiles · Instagram @becky_giles16
This creator posts videos about horse riding and equestrian activities. They share moments from events like riding with drag hounds and participating in show jumping. The creator also shares personal updates, such as packing merchandise for shipping and humorous interactions with their audience. Some content features their horses and everyday farm life, including sheep and the sounds of horse hooves.
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