What kind of content does Maddie Postcards make?
Maddie Postcards captures the magic of London and Edinburgh through beautifully filmed videos, perfect for brands seeking to connect with an audience that appreciates seasonal beauty and urban exploration. Her content highlights the charm of changing seasons, from spring blossoms to sunny days, and invites viewers on delightful walks through picturesque neighborhoods. Maddie also shares curated recommendations for cozy restaurants and aesthetically pleasing spots, often set to trending music, making her a go-to for lifestyle and travel partnerships.
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Who is Maddie Postcards’s audience?
Maddie Postcards' audience is likely comprised of individuals interested in travel, particularly within the UK, with a focus on city exploration and culinary experiences. Their high engagement rates on both TikTok (21.18%) and Instagram (33.64%), significantly exceeding platform benchmarks, indicate a highly invested and responsive community. This suggests strong intent signals for content related to seasonal city guides, restaurant recommendations, and scenic walks, pointing towards a high-quality engagement potential for brands targeting this niche.
Which creators are similar to Maddie Postcards?
If you're looking for creators like this, target travelers and foodies who love exploring cities through seasonal walks and dining recommendations.
lotteboo
TikTok @lotteboo3
This creator posts videos about various UK destinations and experiences, often focusing on springtime activities and travel. They share recommendations for flower spotting, countryside walks, and unique stays. The content also includes reviews of affordable spa days and notable food spots in London, such as sandwich shops and afternoon tea venues. Additionally, they occasionally share content related to sporting events and personal travel moments.
Caterina London Lifestyle
Instagram @live.enjoylondon
This creator shares aesthetic and romantic experiences in London, focusing on unique and often hidden gems. Their content includes visits to pop-up events, museums, themed cafes, and immersive art installations. They also feature travel destinations, offering guides to places like Portugal and specific cities within the UK, often highlighting romantic or visually appealing aspects.
My Little Edinburgh
TikTok @mylittleedinburgh · Instagram @mylittleedinburgh
This creator shares content about their life in Edinburgh, including visits to local bookshops, cafes, and scenic spots. They often document walks through the city, especially on rainy days, and explore local art and events. Their videos also feature outfit inspiration and their experiences attending theatre shows and themed events like a 'Friends' musical parody and 'The Traitors' immersive game.
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