What kind of content does Maddison make?
Maddison offers an authentic glimpse into the joys and realities of motherhood on Instagram. She shares everything from milestone celebrations like pregnancy announcements and first birthdays to practical advice on baby food recipes and makeup routines. Her content resonates with parents by openly discussing relatable challenges, such as navigating travel with a little one.
Are you a brand that’s partnered with Maddison?
Verify your partnership
Who is Maddison’s audience?
Maddison's audience consists primarily of UK-based individuals interested in motherhood, parenting, and lifestyle content, likely seeking practical advice and relatable experiences. Their high Instagram engagement rate (11.62% ER) significantly surpasses benchmarks across major platforms (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%), indicating a highly invested and responsive community. This strong connection suggests that Maddison's followers are actively seeking her recommendations and are likely to convert on relevant offers, making her profile a valuable asset for brands targeting this demographic.
Which creators are similar to Maddison?
If you're looking for creators like this creator, you'll find relatable advice and inspiration for navigating the joys and challenges of modern motherhood and family life.
Caitlin Roberts
TikTok @caitlin_aimee_roberts
This creator shares content about their experiences as a first-time mother. Their videos often feature their baby daughter, discussing topics such as pregnancy, preparing the nursery, and everyday moments. The creator also shares fashion content, including outfits for themselves and their daughter.
Lucy
TikTok @lucyinmanchester
This creator shares content about being a first-time mother to a toddler. The videos often feature daily life, including getting ready in the morning and day-to-day activities. Topics covered include managing childcare, returning to work, and personal self-care routines. The creator also sometimes posts about baking and shopping for their child.
Dabi Adesoye
TikTok @nigerianinlondon · Instagram @nigerianinlondon
This creator shares content about their experiences as a new mother, including challenges like sleep deprivation and the joys of caring for a baby. They also post about home decor finds, particularly from Matalan, and share their experiences with Mexican cuisine. The creator has also discussed navigating hyperemesis gravidarum during pregnancy and reflects on personal growth and gratitude in their New Year posts. Other content includes outfit of the day posts and experiences with tattoos.
Frequently asked questions
Sign in to view Maddison's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Maddison today
You can use Nutcake’s agentic tools for free. Sign up today to work with Maddison on your creator campaign.