What kind of content does Phoebe Jones make?
Phoebe Jones transforms raw fibers into captivating art yarns on TikTok and Instagram. Her videos detail the intricate process of spinning wool, silk, and even experimental materials on a wheel, showcasing techniques like drum carding. Brands can connect with Phoebe's engaged audience through her visually rich demonstrations of unique yarn creations and finished woven goods, offering a glimpse into her collaborative creative journey.
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Who is Phoebe Jones’s audience?
Phoebe Jones' audience is likely comprised of individuals deeply interested in fiber arts, particularly yarn spinning and wool crafts, with a strong presence in the UK. Their intent signals suggest a desire for educational content, inspiration, and potentially the purchase of unique, handmade yarns. While her TikTok engagement rate (0.97%) is below the benchmark, her Instagram ER (0.44%) is significantly lower than the typical 1.5% benchmark, indicating a need to explore strategies for deeper audience connection and conversion on that platform.
Which creators are similar to Phoebe Jones?
If you're looking for creators like this creator, you'll find them perfect for audiences interested in the tactile beauty of yarn spinning, fiber arts, and creating unique art yarns for weaving.
James Makes Thing
Instagram @jamesmakesthings
This creator focuses on yarn and knitting content. They showcase their hand-dyed yarns, often in various colourways and weights, for sale. The content includes projects such as knitting socks and sweaters, participation in yarn festivals, and collaborations with other crafting businesses. They also share personal updates related to their crafting journey and life events.
Laylas Wolf
Instagram @laylaswolf
This creator makes videos about their crafting projects, primarily knitting and crochet. They often share their progress on colourful shawls, blankets, and garments, sometimes using hand-dyed yarns. The creator also posts about their pets, including a dog and a rat, and their children, often celebrating their birthdays. They sometimes share personal reflections alongside their crafting updates, such as commemorating the loss of a pet.
Olive This Felt
Instagram @olivethisfelt
This creator makes fibre art, primarily using hand embroidery and felt. They create a variety of items, including decorative hoops, ornaments, and personalised tooth pillows. The creator also shares tutorials on different embroidery stitches and techniques, often with a seasonal or thematic focus, such as Valentine's Day or Lunar New Year. They also discuss aspects of running a small business, including using tools for efficient shipping.
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