What kind of content does Mad make?
Mad offers an intimate look into personal care, from detailed at-home waxing tutorials to sharing the journey of new piercings. Their TikTok channel (@madison.co_) also features engaging shopping hauls, creative nail designs, and honest updates on their weight loss progress. Mad's relatable and authentic style makes them a go-to for brands looking to connect with an audience interested in beauty, self-care, and personal transformation.
Are you a brand that鈥檚 partnered with Mad?
Verify your partnership
Who is Mad鈥檚 audience?
Mad's audience is likely comprised of young adults in the UK interested in relatable, lifestyle-focused content spanning personal care, beauty, and shopping. Their high TikTok engagement rate (8.27% ER, significantly above the ~3.0% benchmark) signals strong interest and active participation in Mad's content, indicating a receptive audience for product recommendations and trend discussions. This suggests a high-quality audience for brands in the beauty, wellness, and fashion sectors looking for authentic influencer partnerships.
Which creators are similar to Mad?
If you're looking for creators like Mad, you'll love discovering new personal care, piercing, beauty, shopping haul, and weight loss content tailored for your lifestyle.
Harmony
TikTok @harmonywalsh5_
This creator posts videos about beauty and fashion. They share content on different types of ear piercing jewellery and how to style them. The creator also makes videos about hairstyles, such as updos and messy buns. They review beauty products like mascara and lip products, and discuss nail trends, sharing their preference for long nails.
Marla Catherine
Instagram @marlacatherine
This creator posts videos about their experiences getting ear piercings, including the process and aftercare. They also share content related to beauty, such as trying out lash clusters and doing their own nails at home. Other topics include fashion hauls, sharing daily outfits, and exploring new cosmetic products like hair setters and hair care items. The creator also documents their fitness journey, focusing on walks and free weights, and shares their grocery shopping tips for staying on budget.
Eliza Jeanne
TikTok @elizajeanne7 路 Instagram @elizajeanne777
This creator posts videos about fashion and accessories, including earrings, belts, and belly rings. They also share content related to art, such as temporary tattoos and clay creations. Some videos showcase skincare products and makeup transformations. Additionally, the creator posts videos about piercings and jewellery making.
Frequently asked questions
Sign in to view Mad's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Mad today
You can use Nutcake鈥檚 agentic tools for free. Sign up today to work with Mad on your creator campaign.