What kind of content does Mads make?
Mads brings a cozy, autumnal charm to Instagram with a focus on DIY crafts and seasonal baking. Their feed is a delightful mix of spooky Halloween decor tutorials, like their signature paper mache pumpkin heads, alongside mouthwatering recipes for pumpkin cinnamon rolls and other fall treats. Mads also invites followers into their home, showcasing stunning autumn and Halloween transformations and sharing their adventures in antique shopping and home improvement.
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Who is Mads’s audience?
Mads' audience is likely comprised of individuals interested in home decor, seasonal crafts, and culinary pursuits, with a strong leaning towards DIY and vintage aesthetics. Their high Instagram engagement rate (10.13% ER) significantly surpasses platform benchmarks (Instagram ~1.5% ER), indicating a highly invested and responsive community. This suggests strong intent signals for product recommendations related to craft supplies, baking ingredients, home goods, and unique antique finds, promising high-quality engagement and conversion potential for relevant brands.
Which creators are similar to Mads?
If you're looking for creators like this creator, you'll find inspiration for DIY crafts, Halloween and autumn decor, baking recipes, and antique shopping.
Lauren
Instagram @thecozykansan
This creator posts content about their love for autumn and Halloween, often sharing recipes for pumpkin spice drinks and seasonal decorations. They also share content about enjoying rainy weather and romanticising summer. Additionally, they post about their favourite TV shows, particularly the series 'Psych', and share nostalgic content related to 90s and 2000s music.
Stephanie Hanna
Instagram @stephaniehannahome
This creator makes videos about DIY crafts and home decor. They often share tutorials for making items like custom phone cases, keychains, and decorative frames. The creator also posts about home styling, featuring new purchases and seasonal decorations. They frequently celebrate special occasions, such as birthdays, with themed parties and gift ideas.
Liyah Lestrange
Instagram @liyahlestrange
This creator posts videos about shopping for Halloween-themed items, often during the summer months, a concept they refer to as 'summerween'. They share their hauls from stores like Walmart and Bath & Body Works, showcasing seasonal decorations and treats. The creator also shares content related to horror movies, Halloween-themed baking, and Harry Potter marathons. Their videos often feature autumnal aesthetics and a focus on creating cozy, spooky atmospheres.
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