What kind of content does Mads make?
Mads brings a festive and cozy vibe to Instagram, showcasing delightful DIY Halloween decor and seasonal baking recipes. Their feed is a treasure trove of inspiration for autumn enthusiasts, featuring charming home decorating ideas, antique shopping finds, and engaging home improvement projects. Brands looking to connect with an audience that appreciates handmade charm and seasonal spirit will find Mads's authentic and visually appealing content a perfect fit.
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Who is Mads’s audience?
Mads' audience is likely comprised of individuals interested in home decor, seasonal crafts, and baking, with a strong lean towards autumn and Halloween themes. Their high Instagram engagement rate (10.13% ER) significantly surpasses typical benchmarks (Instagram ~1.5% ER), indicating a highly receptive and active community. This suggests strong intent signals for purchasing related products or engaging with sponsored content, promising high-quality interactions and conversion potential for brands aligning with Mads' creative niche.
Which creators are similar to Mads?
If you're looking for creators like this, you'll love DIY enthusiasts who share seasonal decor, baking, and antique finds for your home.
Stephanie Hanna
Instagram @stephaniehannahome
This creator makes videos about DIY crafts and home decor. They often share tutorials for making items like custom phone cases, keychains, and decorative frames. The creator also posts about home styling, featuring new purchases and seasonal decorations. They frequently celebrate special occasions, such as birthdays, with themed parties and gift ideas.
Craftfactory
TikTok @craftfactory · Instagram @CraftFactory
This creator posts videos about a variety of DIY and craft projects. They showcase the process of creating items such as custom painted guitars, tufted rugs, and transformed furniture. The creator also shares tutorials on making things like clay purses, decorated cookies, and textured nails. Halloween-themed crafts and costumes are a frequent topic.
Caitlin Small
TikTok @caitlinsmallmakeup · Instagram @caitlinsmallmakeup
This creator posts content focused on makeup tutorials and nail art. They frequently share Halloween-themed looks, including zombie and spider-inspired makeup. The creator also posts videos showcasing their nail designs, often featuring intricate details like 3D flowers. Additionally, they share content related to home decor and travel vlogs, documenting trips around Europe.
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