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Shayla

This creator posts content about pregnancy, including sharing skincare routines and daily outfits. They document the process of preparing for a baby, such as nesting and organising the nursery. The creator also shares tutorials on makeup application and wig installation, alongside attending events like baby showers and Mother's Day celebrations.

Where to find Shayla

Instagram ·makeupshayla
Followers3.3M
Avg views446K
Engagement7.3%
Sourced from public data

Stats updated May 2026 · Stats don't look quite right?

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What kind of content does Shayla make?

Shayla offers an authentic look into her pregnancy journey, sharing relatable content on Instagram. Her feed features practical advice on pregnancy skincare, styling daily outfits, and the joys of preparing for a new baby, from nesting tips to nursery organization. Shayla also delights her audience with engaging makeup tutorials and wig installation guides, making her a go-to for lifestyle and beauty inspiration.

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Grwm for brunch! Thank goodness for a kitten heel hunni!

Dress: @jluxlabel 
Shoes: @toteme 
Earrings: @jenniferfisherjewelry 
Bangles: @nakedwardrobe 
#grwm #pregnant #outfitinspo
Get ready with me: #ad Skin prep before makeup is always @rodanandfields Active Hydration Serum, Multi-Function Eye Cream, and Redefine Triple Defense Cream SPF 30. #RFPartner #skincare #skinprep #grwm
Nest with me at 33 weeks pregnant. I organized the babies dresser, hung up clothes, and unboxed everything we may need for his arrival. 
#pregnant #nestwithme #organizewithme

Furniture: @babyletto
Vitamin C should be a non negotiable in your skincare routine. I’m using @obagimedical professional C 20% vitamin c serum. It brightens skin with L-ascorbic acid and reduces visible signs of aging.  #skincare #obagipartner #skincareroutine

Who is Shayla’s audience?

Shayla's audience is likely composed of expectant and new parents, primarily women, actively seeking advice and inspiration for pregnancy, baby preparation, and early parenthood. Their intent signals are strong, indicated by high engagement rates on content related to skincare, makeup tutorials, and nursery organization, suggesting they are looking for both practical tips and aspirational lifestyle content. Shayla's Instagram engagement rate of 7.26% significantly surpasses benchmarks for platforms like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%), indicating a highly dedicated and responsive community.

Which creators are similar to Shayla?

If you're looking for creators like this creator, you'll find them perfect for expecting parents and beauty enthusiasts seeking authentic pregnancy journeys and helpful tips.

Frequently asked questions

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