What kind of content does Maki and Hoji make?
Maki and Hoji share delightful glimpses into the lives of their feline companions on Instagram. Their feed is a charming mix of everyday cat antics, from mealtime moments to bath time reactions, alongside helpful insights into cat behavior and care. Brands can connect with an engaged audience through authentic product reviews and relatable pet-centric storytelling.
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Who is Maki and Hoji’s audience?
Maki and Hoji's audience is likely comprised of engaged cat owners and enthusiasts in the UK, actively seeking advice on pet care and insights into feline behavior. Their high Instagram engagement rate (22.38%), significantly exceeding benchmarks like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%), indicates a deeply invested community. This suggests strong intent signals for product recommendations and a high likelihood of quality engagement, making them an attractive partner for brands targeting this niche.
Which creators are similar to Maki and Hoji?
If you're looking for creators like this, you'll love content creators who share adorable cat antics, expert pet care tips, and relatable daily life with their feline friends.
Mittens
TikTok @thecomedycat · Instagram @tabbycatmittens
This creator posts videos about pets, focusing on cats. Their content includes product reviews for pet tech such as automatic feeders and litter box cameras. They also share observational humour about pet behaviour and general life tips, such as encouraging people to go outside and hygiene advice.
Roo Mercury
TikTok @roo.mercury · Instagram @roo.mercury
This creator shares content about their cats, focusing on their daily lives and interactions. Videos often feature the creator talking to their pets, showcasing their routines, and expressing affection. Topics include feline behaviour, amusing observations about cats, and celebrating the bond between owners and their pets. The creator also posts about everyday life with pets, including humorous or heartwarming moments.
Diningkitty
TikTok @diningkitty · Instagram @diningkitty
This creator posts videos of cats eating various types of food, such as pork, noodles, egg yolks, mince, and shrimp. The content often features the cats' eating habits and reactions to their meals. Some videos also showcase the cats resting or playing. The creator also promotes an online store selling pet-related items.
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