What kind of content does Luke Newnes make?
Luke Newnes offers a vibrant exploration of all things green on Instagram and TikTok. He dives deep into specific blooms like roses, dahlias, and hydrangeas, alongside broader topics such as trees, shrubs, and ambitious garden projects. Brands will appreciate his practical advice on everything from mulching to building pergolas, all delivered with an engaging and informative approach.
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Who is Luke Newnes’s audience?
Luke Newnes' audience is likely composed of UK-based gardening enthusiasts, ranging from novice plant parents to experienced gardeners seeking inspiration for projects and specific plant care, particularly roses. Their intent signals are strong, evidenced by exceptionally high engagement rates on both Instagram (14.94%) and TikTok (5.42%), significantly outperforming industry benchmarks (Instagram ~1.5% ER, TikTok ~3.0% ER). This suggests a highly dedicated and interactive community, indicating excellent potential for brand partnerships focused on gardening supplies, tools, or related lifestyle products.
Which creators are similar to Luke Newnes?
If you're looking for creators like Luke Newnes, you'll find them perfect for audiences passionate about vibrant blooms, ambitious garden projects, and cultivating their own rose gardens.
Michelle
TikTok @floriansbotanical · Instagram @floriansbotanical
This creator posts videos about gardening and flower growing. They share tips on planting bulbs, sowing seeds, and preparing dahlias for the growing season. The creator also showcases floral arrangements and discusses seasonal flowers like tulips and narcissi. Their content often features advice on achieving a productive cutting garden and creating naturalistic displays.
Amy Barclay
Instagram @amys_homelife_
This creator posts videos about home interiors and garden design. They showcase different rooms in their house, focusing on styling with furniture and decor. The creator also shares content about their garden, including planting tips, seasonal displays, and the maintenance of their silver birch trees. Some videos feature collaborations with home and garden brands.
Earthly Garden
TikTok @wabisabigarden
This creator posts videos about gardening and flower arrangements. They share tips on various gardening techniques such as planting seeds, transplanting, cutting, and rooting plants. The videos also showcase beautiful flowers, including roses and yellow flag irises.
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