What kind of content does Matt make?
Matt brings a vibrant energy to TikTok, sharing delicious and accessible recipes that range from healthy low-calorie chicken dishes to exciting takes on viral food trends. He also offers a unique glimpse into his experiences, like enjoying premium seats at football matches. Brands looking to connect with an audience interested in food, lifestyle, and engaging visual content will find Matt's platform a perfect fit.
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Who is Matt’s audience?
Matt's audience likely consists of individuals interested in accessible, everyday cooking and meal preparation, with a strong overlap for football fans seeking game-day food ideas. Their intent signals are high, indicated by an exceptional engagement rate of 8.74% on TikTok, significantly surpassing industry benchmarks (e.g., TikTok ~3.0%). This suggests a highly receptive and active community, likely to respond positively to recipe tutorials, ingredient spotlights, and collaborative content. The quality of engagement is demonstrably high, pointing to strong potential for brand partnerships seeking authentic audience connection.
Which creators are similar to Matt?
If you're looking for creators like this creator, you'll find them perfect for audiences seeking delicious recipes and game-day meal inspiration.
Temps
TikTok @temp_tation · Instagram @temp_tation
This creator posts videos about food and travel. They share reviews of restaurants and specific dishes like sandwiches and pastries. Their content also features experiences like overnight stays at hotels and trying new food and drink products. Some videos document personal events such as becoming an uncle or purchasing a puppy.
Christina
TikTok @veryhungrygreek · Instagram @veryhungrygreek
This creator posts videos featuring recipes that are intended to be healthier versions of popular takeaway meals. They often highlight recipes that are high in protein and low in calories, with many meals prepared in under 20 minutes. The creator also shares recipes from their own cookbooks and promotes a subscription service for additional recipes and meal plans. Common dishes include variations on burgers, pasta bakes, and loaded fries.
Abby Taylor Bannigan
TikTok @abbytaylorbannigan · Instagram @abbytaylorbannigan
This creator posts videos about their daily life, often focusing on food. They share content related to cooking meals at home, trying out different restaurants and takeaways, and documenting food hauls. The creator also includes videos about personal activities such as nail appointments and running routines.
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