What kind of content does Melissa make?
Melissa offers a heartwarming glimpse into family life on Instagram, sharing joyful moments like child activities, holiday celebrations, and everyday adventures with her son, Dadou. Her content also delves into personal reflections on love and parenting, offering relatable insights. Brands looking to connect with an engaged audience interested in family, parenting, and heartwarming lifestyle content will find Melissa's authentic approach highly appealing.
Are you a brand that’s partnered with Melissa?
Verify your partnership
Who is Melissa’s audience?
Melissa's audience consists of individuals interested in family life, parenting advice, and engaging child activities, likely with a strong presence in the UK given her location. Their intent signals are high, as evidenced by her exceptional Instagram engagement rate of 8.53%, significantly surpassing benchmarks for platforms like TikTok (~3.0%) and YouTube (~2.0%). This suggests a highly invested and responsive community, indicating strong potential for meaningful interactions and conversions on Nutcake.
Which creators are similar to Melissa?
If you're looking for creators like this creator, you'll find inspiration for engaging family activities, heartfelt parenting insights, and joyful holiday celebrations perfect for your own home.
Marine Ragonneau
Instagram @missudette
This creator shares content about their life as a mother. Videos often feature their daughter, including activities like playing with LEGOs, reading stories, and daily routines. The creator also posts about home organisation, recipes, and personal reflections on motherhood and family life. They also share their experiences with travel and gift hauls.
Eddy Hammil
TikTok @eddy_papeoo
This creator shares videos about family adventures and travel. They document experiences such as skiing trips, road trips across Canada, and visits to destinations like Kyrgyzstan and Antarctica. The creator also posts about everyday family moments, including outings and celebrating holidays.
Liliana
TikTok @_lilianabr_
This creator shares videos about family life, often featuring their children. The content includes everyday moments, surprises, and family reunions. They also post about style tips, focusing on colour combinations and fashion hacks. Some videos touch upon cooking and baking with children. The creator also shares insights into raising a bilingual family.
Frequently asked questions
Sign in to view Melissa's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Melissa today
You can use Nutcake’s agentic tools for free. Sign up today to work with Melissa on your creator campaign.