What kind of content does Hoadys make?
Hoadys crafts custom candles with a delightful surprise: hidden messages revealed as they burn. On TikTok, they share the intricate candle-making process, from mixing wax to meticulously arranging tiny letter beads for each unique, personalized message. Brands will appreciate their authentic storytelling, showcasing the challenges and triumphs of building a small business around these thoughtful, proposal-ready candles.
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Who is Hoadys’s audience?
Hoadys' audience is likely comprised of individuals interested in unique, personalized gifts and DIY crafts, with a strong leaning towards those planning special occasions like proposals. Their high TikTok engagement rate (5.35% ER, significantly above the ~3.0% benchmark) indicates a highly receptive and interactive community. This suggests strong potential for driving sales of custom candles and related products, as viewers are actively responding to content and demonstrating purchase intent through likes, comments, and shares.
Which creators are similar to Hoadys?
If you're looking for creators like this creator, you'll find them perfect for brands selling custom candles, hidden message gifts, or unique proposal ideas.
Courts Jae
Instagram @itscourtsjae
This creator posts videos about wax melts, showcasing different scents and their melting process. They also share personal content, including celebrating their cat's birthday and reflecting on mental health awareness. The creator engages with other small businesses, often featuring their products and promoting collaborations.
Charlie Chesca
Instagram @charlieandchesca
This creator focuses on handmade jewellery, including bracelets, rings, necklaces, and earrings, often highlighting sterling silver and gold-filled options. Content frequently showcases the careful process of making and packaging each item. The creator also provides information on choosing jewellery and promotes their products as gifts, especially during festive seasons like Christmas, detailing last posting dates and physical stockists. They also offer bespoke and personalised jewellery designs for special occasions.
Eden Faith
TikTok @_edenfaith_ · Instagram @_edenfaith
This creator focuses on crafting and DIY projects. They produce tutorials for making jewellery, such as polymer clay charms and pendants, as well as decorative items like mosaic art and wall decor. The creator also shares their process for art journaling, including sketching and adding details. Other content includes making custom clothing from art and temporary eyebrow modifications using makeup.
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