What kind of content does Hoadys make?
Hoadys crafts unique, custom candles with hidden messages revealed as they burn, perfect for special occasions. On TikTok, they share the intricate candle-making process, from mixing orders to personalizing messages, alongside heartwarming stories about their business journey. Their content offers a behind-the-scenes look at a thoughtful, small business creating unforgettable proposal candles and more.
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Who is Hoadys’s audience?
Hoadys' audience is likely comprised of individuals interested in unique, personalized gifts and DIY crafts, with a strong leaning towards those seeking sentimental or surprise elements for special occasions like proposals. Their high TikTok engagement rate (5.35% ER, significantly above benchmarks like TikTok's ~3.0%) signals a highly receptive and interactive community. This suggests strong potential for conversions on custom orders and a willingness to engage with content showcasing the creative process and emotional impact of their hidden message candles.
Which creators are similar to Hoadys?
If you're looking for creators like this creator, you're likely seeking unique, personalized gifts and handcrafted items that add a special touch to any occasion.
Clay House Candles
Instagram @clayhousecandles
This creator shares behind-the-scenes content documenting their experiences running a small candle business. Their videos include studio vlogs, tips for business organisation, and demonstrations of the creative process behind their products. They also offer advice on managing administrative tasks such as finances and inventory while providing insights into the challenges of entrepreneurship.
Courts Jae
Instagram @itscourtsjae
This creator posts videos about wax melts, showcasing different scents and their melting process. They also share personal content, including celebrating their cat's birthday and reflecting on mental health awareness. The creator engages with other small businesses, often featuring their products and promoting collaborations.
Charlie Chesca
Instagram @charlieandchesca
This creator focuses on handmade jewellery, including bracelets, rings, necklaces, and earrings, often highlighting sterling silver and gold-filled options. Content frequently showcases the careful process of making and packaging each item. The creator also provides information on choosing jewellery and promotes their products as gifts, especially during festive seasons like Christmas, detailing last posting dates and physical stockists. They also offer bespoke and personalised jewellery designs for special occasions.
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