What kind of content does Middlesex Construction make?
Middlesex Construction shares captivating videos on Instagram, detailing the intricate home renovation and construction process. Their content highlights impressive transformations, from basement conversions to bespoke joinery, with a keen eye for detail. Brands can see their expertise in action, showcasing the progress of building work, sometimes even in specific London locales.
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Who is Middlesex Construction’s audience?
Middlesex Construction's audience is likely comprised of homeowners and DIY enthusiasts in Great Britain interested in practical home improvement and renovation projects. Their high Instagram engagement rate (12.63% ER) significantly surpasses benchmarks across platforms like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%), indicating a highly invested and responsive community. This suggests strong intent signals for detailed process insights, joinery techniques, and visual transformations, offering a prime opportunity for brands in the home improvement, tools, and materials sectors to connect with an engaged and receptive audience.
Which creators are similar to Middlesex Construction?
If you're looking for creators like this creator, partner with those who showcase stunning home renovations, expert joinery, and impressive building process transformations for your next campaign.
A R General Builders Ltd
Instagram @argbuilders
This creator posts videos about building and renovation projects. They showcase work such as brickwork boundary walls, Indian Sandstone driveways, and kitchen extensions. The content also includes house renovations with new electrics, plumbing, and woodwork. They also share humorous insights into DIY projects, like a makeshift toilet flusher.
Danny Smith
Instagram @d.smithtiling
This creator posts content detailing various home renovation and property development projects. Their videos showcase completed kitchens, bathrooms, shower rooms, and loft conversions. A significant focus is on different types of flooring, including large format tiling, marble effect, and polished concrete finishes. Many projects are located around Cambridge and involve collaborations with other building trades. The content illustrates aspects of both residential renovations and rental property developments.
The Surrey Renovation
Instagram @thesurreyrenovation
This creator produces content focused on home renovation and interior design projects. They document various DIY activities, showcasing transformations of bathrooms, kitchens, living rooms, and garden spaces, often including 'before and after' comparisons. The content highlights the process of making a house a home, featuring specific decor items and materials to achieve a neutral and cosy aesthetic. Viewers can find guides on projects like building a fence or installing panelling. Seasonal decor, especially during Christmas, is also a recurring theme.
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