What kind of content does Hayley make?
Hayley offers accessible beauty inspiration, focusing on affordable drugstore makeup and skincare. On Instagram, she shares honest product reviews, from lip glosses to foundations, and demonstrates full face of makeup tutorials. Her content also highlights morning skincare routines specifically for sensitive and blemish-prone skin, making beauty tips approachable for everyone.
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Who is Hayley’s audience?
Hayley's audience is likely comprised of beauty enthusiasts in the UK, actively seeking accessible and affordable makeup and skincare recommendations. Their high Instagram engagement rate (8.50% ER, significantly above TikTok's ~3.0%, Instagram's ~1.5%, and YouTube's ~2.0% benchmarks) indicates a highly receptive and loyal community. This suggests strong intent signals for product reviews and tutorials, with a high likelihood of conversion for sponsored content or affiliate marketing opportunities.
Which creators are similar to Hayley?
If you're looking for creators like this creator, you'll love discovering makeup and skincare enthusiasts who share honest drugstore beauty reviews and helpful tutorials.
Embla Wigum
TikTok @emblawigum · Instagram @emblawigum
This creator posts content related to beauty and makeup. They share reviews and demonstrations of various makeup products, including blush, lip stains, bronzers, and powders from both high-end and drugstore brands. The creator also includes skincare routines and product recommendations, sometimes featuring sponsored content. Additionally, they share travel vlogs showcasing daily routines and outfits during their trips.
Emily Bacon
Instagram @emilylouisebacon
This creator posts videos featuring a variety of makeup and skincare products. They often showcase unboxings of new items, such as lip treatments, concealers, and highlighters. The creator also provides swatches and demonstrations of products like blush, lip tints, and mascaras, often highlighting their textures and shades. They frequently ask viewers for their opinions on the products shown.
Suki Bedeaux
TikTok @sukibedeaux · Instagram @sukibedeaux
This creator posts videos about makeup and skincare routines. They often showcase new beauty products, share 'get ready with me' style content, and demonstrate makeup application techniques. The creator also features product reviews and occasionally shares lifestyle content, such as travel or mindfulness topics.
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