What kind of content does mills make?
mills offers a vibrant look into the latest shopping finds and culinary adventures. They share engaging video content, particularly on TikTok, showcasing exciting hauls from popular retailers like Primark and honest reviews of new food items, including McDonald's menu updates. Their authentic and relatable style makes them a go-to for discovering trending products and tasty treats.
Are you a brand that’s partnered with mills?
Verify your partnershipWho is mills’s audience?
Mills' audience is likely comprised of young, budget-conscious consumers in the UK interested in fashion and fast food. Their intent signals are strong, as evidenced by the high engagement rate of 19.39% on TikTok, significantly exceeding benchmarks (TikTok ~3.0% ER). This suggests a highly receptive and active community eager for content related to shopping hauls, particularly from affordable retailers like Primark, and food reviews from popular chains such as McDonald's. The quality of engagement is exceptional, indicating a strong potential for driving purchase decisions and brand loyalty.
Which creators are similar to mills?
If you're looking for creators like this creator, you'll love content that features fun shopping hauls, delicious food reviews, and relatable try-on sessions.
JADA LEIGH
TikTok @jadaleighh.xx
This creator shares videos about their daily life, often featuring relatable situations and personal experiences. They post about their work, including their role as a shift manager at McDonald's. The creator also shares content related to fashion, such as Primark hauls and outfit inspiration, as well as beauty content like makeup tutorials and skincare tips. Additionally, they sometimes share nostalgic content from past years.
myaboughey
TikTok @bougheyxm
This creator shares videos about their daily life and shopping experiences. They often feature content related to coffee, matcha, and brunch items. The creator also posts about self-improvement, wellness challenges, and camera settings. Their videos include shopping hauls from various stores and vlogs of their days.
Emma Will
TikTok @emmawill2014 · Instagram @emmawill2014
This creator posts videos about food, sharing their experiences trying new takeaway options from places like KFC and McDonald's. They also document their cooking routines, sharing dinner ideas and grocery hauls from shops such as Tesco and Bookers. Additionally, the creator shares 'Get Ready With Me' videos, focusing on their nighttime routines and skincare. Some content also includes personal vlogs, such as dancing with their husband and discussing weight loss strategies.
Frequently asked questions
Sign in to view mills's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with mills today
You can use Nutcake’s agentic tools for free. Sign up today to work with mills on your creator campaign.