What kind of content does Mills make?
Mills offers a refreshing look into home organization and culinary adventures on TikTok. Their content features satisfying cleaning and tidying routines, alongside practical meal prep ideas for delicious breakfasts, lunches, and dinners. Mills also shares relatable home life updates and explores new food experiences, making their profile a go-to for inspiration and practical tips.
Are you a brand that鈥檚 partnered with Mills?
Verify your partnership
Who is Mills鈥檚 audience?
Mills' audience is likely comprised of individuals interested in practical home management, seeking efficient solutions for daily tasks like cleaning, tidying, and meal preparation. Their high TikTok engagement rate of 8.92% significantly surpasses industry benchmarks (TikTok ~3.0% ER), indicating a highly receptive and active community. This suggests strong intent signals for actionable advice and product recommendations related to home organization and cooking. The quality of engagement is demonstrably high, presenting a valuable opportunity for brands targeting this niche.
Which creators are similar to Mills?
If you're looking for creators like this creator, you'll love their content for inspiration on keeping your home tidy, organized, and your kitchen stocked with delicious, easy meals.
Dipa
TikTok @watch.dipa
This creator shares videos about maintaining a tidy home, including cleaning hacks and decluttering. They document family routines during school holidays and festive periods. The content also features meal preparation, such as high-protein options and party food. Additionally, the creator shares wellness tips like making lemon and ginger shots.
Laura Mountford
TikTok @lauracleanaholic 路 Instagram @lauracleanaholic
This creator shares videos about home organisation and cleaning, often focusing on decluttering specific areas such as kitchen cupboards, bathrooms, and laundry rooms. They document their journey through a 'decluttering diaries' series, offering tips and motivation for viewers to organise their own homes. The creator also shares content related to home styling, seasonal refreshes, and travel, including dog-friendly property finds.
Ruby Cleansthings
TikTok @rubycleansthings 路 Instagram @rubycleansthings
The creator posts videos about cleaning and tidying their home, often sharing tips and hacks. They also share vlogs about their daily life, including activities like gardening, shopping, and donating blood. Motivation and maintaining a tidy space are common themes in their content.
Frequently asked questions
Sign in to view Mills's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Mills today
You can use Nutcake鈥檚 agentic tools for free. Sign up today to work with Mills on your creator campaign.