What kind of content does Mimi Malthouse make?
Mimi Malthouse shares her passion for beauty and fashion across TikTok and Instagram, offering engaging makeup tutorials, hair transformations, and exciting product hauls. Her content highlights favorite brands like Kylie Cosmetics and NARS, alongside stylish outfit inspiration and glimpses into her travels to destinations such as the South of France and Marrakech. Mimi's authentic approach makes her a go-to source for beauty and style advice.
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Verify your partnershipWho is Mimi Malthouse’s audience?
Mimi Malthouse's audience is primarily interested in aspirational lifestyle content, specifically within beauty, fashion, and travel. Her Instagram engagement rate of 4.95% significantly outperforms the benchmark (1.5%), indicating a highly dedicated and responsive community on that platform. While her TikTok ER is below benchmark (0.15%), the sheer volume of followers suggests potential for broader reach. This audience is likely seeking inspiration, product recommendations, and practical tips, presenting opportunities for sponsored content and affiliate marketing, particularly on Instagram.
Which creators are similar to Mimi Malthouse?
If you're looking for creators like this creator, partner with those who excel in beauty, fashion, makeup, hair, and travel content for engaging lifestyle audiences.
Sofia Chaparro
TikTok @sofiachaparrorr
This creator posts videos about beauty and fashion. They share tutorials on makeup application, skincare routines, and hairstyling. The content also features product reviews and demonstrations, often highlighting specific brands and items they use. Additionally, the creator shares personal moments, such as celebrating birthdays and discussing their personal style.
Lyss
Instagram @alyssadownsworth
This creator produces social media content primarily centred on fashion and beauty. Their videos often showcase hair-related topics, including collaborations with hair extension brands where discount codes are offered. The creator also features clothing items from various labels. Additionally, content is shared highlighting aesthetically pleasing locations.
Marybridget Stanley
TikTok @marybridgetstanleyx · Instagram @marybridgetstanleyx
The creator posts videos about fashion, makeup routines, and daily activities like shopping and traveling. They share their experiences with hairstyle styling for events and often discuss personal opinions on beauty treatments. Their content includes unboxing and showing gifts and flowers, as well as vlogs of day-to-day life and self-care routines.
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