What kind of content does mini make?
mini shares relatable videos on TikTok that celebrate the "just girly things" aesthetic. Her content dives into everyday life, featuring popular trends in fashion, beauty, and home organization. Viewers can expect to see everything from stylish outfit ideas and beauty product reviews to tips for a tidy living space, all infused with a personal touch like Christmas hauls and manifesting moments.
Are you a brand that鈥檚 partnered with mini?
Verify your partnership
Who is mini鈥檚 audience?
Mini's audience is likely comprised of individuals interested in aspirational lifestyle content, particularly within the fashion, beauty, and home organization niches, with a strong "girly" aesthetic. Their high TikTok engagement rate (13.21% ER, significantly above benchmarks like TikTok's ~3.0%) suggests a highly receptive and interactive community, indicating strong intent to consume and engage with content. This audience is likely to respond well to product recommendations, tutorials, and relatable daily life vlogs, offering a valuable opportunity for brands seeking to connect with a dedicated and enthusiastic consumer base.
Which creators are similar to mini?
If you're looking for creators like this creator, you'll love their content for inspiration on everyday style, beauty tips, and chic home organization that embraces all things girly.
Marybridget Stanley
TikTok @marybridgetstanleyx 路 Instagram @marybridgetstanleyx
The creator posts videos about fashion, makeup routines, and daily activities like shopping and traveling. They share their experiences with hairstyle styling for events and often discuss personal opinions on beauty treatments. Their content includes unboxing and showing gifts and flowers, as well as vlogs of day-to-day life and self-care routines.
lucy
TikTok @itslucykennedy
This creator posts videos about their daily routines and personal interests. They share makeup tutorials, focusing on simple looks for occasions like New Year's Eve. The creator also features skincare routines and hair care tips using various brands. Additionally, they showcase hauls and collections of items they enjoy, such as jewellery and popular plush toys.
Katie Lou
TikTok @katielou1503
This creator shares videos about their daily life, often focusing on 'girly' activities. Their content includes trips to the gym, self-care routines like using bath bombs, and personal reflections on mental health. They also post about family fun and embracing new beginnings at the start of the year.
Frequently asked questions
Sign in to view mini's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with mini today
You can use Nutcake鈥檚 agentic tools for free. Sign up today to work with mini on your creator campaign.