Michaela Shoebridge

What kind of content does Michaela Shoebridge make?

Michaela Shoebridge transforms everyday spaces into dream homes with her approachable DIY and home improvement content. On Instagram, she shares engaging video tutorials demonstrating clever furniture hacks and upcycling projects from retailers like IKEA, helping followers achieve bespoke looks on a budget. From building media units to festive decorating tips and even solar panel installations, Michaela offers practical inspiration and relatable renovation experiences.

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Let this be your sign to add an uplight to all your indoor plants.
I’ve had so many questions about this corner, so I thought I’d do a little video. Sadly, the pot is vintage from @andfourstudio so I can’t link it, but if you’d like links to everything else, comment LINK and I’ll send them to you via DM.

The best part is the original legs are still inside the bowls, so I can easily change it back if I want to. The small piece of timber under the leg inside the bowl creates the support, just like the original build. I did this two years ago and it’s still solid 💪🏼 who remembers this one ?

If it doesn’t exist in your budget … hack it 🤭 am I right?

I know you will ask- the console table and the kitchen laminate worktop are both @bandq_uk.

Let me know if you have any questions 🫶🏻

Love,
Michaela x

Watch me 🤭… but seriously, it’s amazing what you can do with IKEA. For this bespoke-looking media unit, I used 5x oak BESTÅ cabinets, attached them together and fixed them to the base. I then added a plinth and new sides, cut from oak-veneered MDF, and used the same MDF to create bespoke scalloped fronts. What do you think?

Let me know if you have any questions 🤍

Who is Michaela Shoebridge’s audience?

Michaela Shoebridge's audience is likely comprised of individuals interested in practical, hands-on home improvement and decor projects, with a strong emphasis on sustainable and budget-friendly upcycling. Their intent signals are high, as evidenced by the exceptional Instagram engagement rate of 5.02%, significantly outperforming benchmarks (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%). This suggests a highly invested and active community, indicating strong potential for brand partnerships seeking authentic audience connection and high-quality engagement.

Which creators are similar to Michaela Shoebridge?

If you're looking for creators like this creator, you'll find inspiration for your next DIY home improvement or upcycling project, perfect for anyone wanting to refresh their space.

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This creator posts content primarily focused on home decor and lifestyle. Their videos and photos often feature their home, showcasing a neutral aesthetic and clean, tidy spaces. They share insights into home improvements, such as bathroom renovations, and demonstrate seasonal styling, particularly for autumn and Christmas. The content also includes glimpses into their daily routines and personal reflections on home life.

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This creator posts videos about home renovations and interior design projects. They share updates on their house transformations, including progress on flooring, stairs, and bathrooms. The content also features festive holiday decorations and gift ideas.

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