What kind of content does Mob make?
Mob crafts engaging TikTok and Instagram videos showcasing delicious, time-saving meals. Their popular series, '15-minute meals' and 'Only Mince,' offer practical solutions for busy home cooks, while their frozen soup recipes highlight ultimate convenience. Mob's approachable style makes cooking accessible and enjoyable for a broad audience.
Are you a brand that’s partnered with Mob?
Verify your partnership
Who is Mob’s audience?
Mob's audience is likely comprised of home cooks in Great Britain seeking efficient and accessible meal solutions. Their intent signals are strong, driven by searches for "quick recipes" and "easy meals," indicating a desire for practical, time-saving content. While Mob's TikTok engagement is below benchmark (0.39% ER vs. 3.0% TikTok ER), their Instagram performance significantly exceeds it (3.61% ER vs. 1.5% Instagram ER), suggesting a highly engaged and loyal community on that platform. This indicates a strong potential for deeper connection and conversion with their Instagram followers.
Which creators are similar to Mob?
If you're looking for creators like Mob, you'll love content from chefs who share quick, easy meal ideas perfect for busy weeknights.
Sahir Ahmed-Evans
TikTok @saepilatesandfitness · Instagram @saepilatesandfitness
The creator makes videos about cooking quick and easy recipes. They often demonstrate step-by-step instructions for making meals at home. Their content includes tips on using common kitchen tools and ingredients. Additionally, they share hacks for saving time and reducing food waste.
Sam Holland
Instagram @samholland1999
This creator shares videos about cooking and food. They explore different cuisines, from Sardinian dishes to pizzas and burritos. They also demonstrate how to make comfort food like fish pie and ragu, and offer recipes for quick meals and healthy treats. Many videos feature collaborations with other chefs and creators.
Sam Way
TikTok @samseats
This creator posts videos about cooking and preparing a variety of dishes. They often showcase recipes for burgers, pasta, and traditional Christmas side dishes. The creator also shares content related to comfort food, such as roast dinner sandwiches and brunch ideas. Many videos feature ASMR-style cooking, focusing on the sounds of food preparation.
Frequently asked questions
Sign in to view Mob's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Mob today
You can use Nutcake’s agentic tools for free. Sign up today to work with Mob on your creator campaign.