What kind of content does Clare Hooper make?
Clare Hooper crafts charming DIY tutorials, showcasing upcycled projects and seasonal decorations on TikTok and Instagram. Her engaging videos transform everyday items and scrap materials into beautiful, handmade decor, from lavender heart bags to clever garden features. Brands seeking a creator with a warm, resourceful approach to crafting and a knack for inspiring sustainable creativity will find Clare's audience highly receptive.
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Who is Clare Hooper’s audience?
Clare Hooper's audience is likely comprised of DIY enthusiasts and individuals interested in sustainable living, primarily from the UK, seeking inspiration for home decor and craft projects. Their intent signals are strong, indicated by exceptionally high engagement rates on both TikTok (11.71%) and Instagram (6.28%), significantly outperforming platform benchmarks (TikTok ~3.0%, Instagram ~1.5%). This suggests a highly engaged community actively seeking and interacting with Clare's upcycling and seasonal decoration content, presenting a valuable opportunity for brands in the craft, home goods, and sustainability sectors.
Which creators are similar to Clare Hooper?
If you're looking for creators like this, you'll love DIY enthusiasts who share clever craft projects, upcycling tips, and seasonal decoration ideas for a sustainable home.
Rosie UGC Creator
Instagram @ohhsorosie
This creator makes content focused on crafts and DIY projects. They share tutorials for seasonal decorations like Valentine's Day heart garlands, Halloween ghost bows, and personalised Christmas baubles. The creator also posts about wedding planning advice, including colour schemes and stationery, and shares updates on their personal life such as their children and nail art.
Laura Prietto
Instagram @_laura_prietto
This creator shares DIY craft projects and creative ideas. Many of their videos focus on upcycling household items like cardboard boxes and egg cartons into decorative pieces. They also showcase whimsical baking and drink presentation ideas, often inspired by online trends. The content includes tutorials for decorations, gift wrapping, and party accessories, with a particular emphasis on crafts suitable for children.
Jenna Roberts
Instagram @jennafifi
This creator shares videos about a variety of topics including crafting, cooking, and travel. They often post DIY tutorials for holidays such as Christmas, including making gift tags, wrapping paper, and edible gifts. The creator also shares recipes for festive bakes and cocktails. Additionally, they feature travel guides to places in the UK, such as Lyme Regis and Glastonbury.
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