What kind of content does Jess make?
Jess offers a warm and inviting glimpse into her family life, documenting exciting home renovations and cherished travel adventures. Her Instagram feed is a curated collection of inspiring home decor, beautiful garden projects, and practical travel tips for family-friendly destinations. Viewers can also expect to see updates on her beloved dogs and insights into her conscious cleaning routines.
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Verify your partnershipWho is Jess’s audience?
Jess's audience is likely comprised of individuals interested in aspirational home and lifestyle content, with a strong leaning towards family-oriented activities and practical home improvement projects. Their intent signals suggest they are actively seeking inspiration and actionable advice for their own homes and family lives, as well as dreaming of travel experiences. With an impressive 7.38% engagement rate on Instagram, significantly exceeding benchmarks like TikTok (3.0%), Instagram (1.5%), and YouTube (2.0%), Jess's audience demonstrates exceptionally high quality and active participation.
Which creators are similar to Jess?
If you're looking for creators like this creator, you'll find inspiration for your own family adventures, home projects, and decor ideas perfect for anyone who loves to create a beautiful and functional living space.
Chloe
Instagram @homeatthemanford
This creator shares content focused on home interiors, with a particular emphasis on neutral colour palettes and cosy aesthetics. They document home improvements, new decor finds, and organisational solutions like under-stairs storage. The creator also shares travel diaries from various destinations, including the Maldives and Greece, alongside seasonal content such as Christmas decorations.
Lizzy Williams
TikTok @renovationhq · Instagram @renovationhq
The creator’s content primarily revolves around home improvement projects, DIY crafts, and renovation tips. They share personal experiences related to cleaning, decorating, and organizing their home, often integrating these activities with life updates such as pregnancy. Additionally, the creator provides fashion and product recommendations, particularly focusing on maternity wear and beauty products. Seasonal themes, such as Halloween decorations and Christmas decor, frequently feature in their posts. They also highlight the importance of female support and friendship in their life.
Rebecca Mac
Instagram @athomewiththemacs
This creator shares content about home renovation and decoration, often showing before and after transformations of different rooms. They also post about their experiences with motherhood, including daily routines and family life. Other topics include cooking and baking, showcasing homemade meals and treats, as well as personal care, featuring products like natural deodorants and vitamins.
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