What kind of content does Jess make?
Jess offers an inspiring glimpse into a life well-lived, blending family adventures with home transformation. On Instagram, she shares her passion for interior design and garden projects, documenting her home renovation journey with engaging updates. Jess also takes followers along on family travels, providing practical tips and showcasing child-friendly destinations. Her content radiates warmth and authenticity, making it a perfect fit for brands seeking to connect with an audience interested in family, home, and lifestyle.
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Verify your partnershipWho is Jess’s audience?
Jess's audience is likely comprised of individuals interested in aspirational yet achievable home and lifestyle content, with a strong leaning towards family-oriented activities and practical projects. Their intent signals are high, as evidenced by a remarkable 7.38% engagement rate on Instagram, significantly exceeding benchmarks for TikTok (~3.0%), YouTube (~2.0%), and Instagram (~1.5%). This suggests a highly receptive and active community that is deeply invested in Jess's content, indicating strong potential for brand partnerships seeking engaged consumers in the home, family, and lifestyle sectors.
Which creators are similar to Jess?
If you're looking for creators like this creator, you'll find inspiration for your own family adventures, home projects, and decor dreams.
Chloe
Instagram @homeatthemanford
This creator shares content focused on home interiors, with a particular emphasis on neutral colour palettes and cosy aesthetics. They document home improvements, new decor finds, and organisational solutions like under-stairs storage. The creator also shares travel diaries from various destinations, including the Maldives and Greece, alongside seasonal content such as Christmas decorations.
Lizzy Williams
TikTok @renovationhq · Instagram @renovationhq
The creator’s content primarily revolves around home improvement projects, DIY crafts, and renovation tips. They share personal experiences related to cleaning, decorating, and organizing their home, often integrating these activities with life updates such as pregnancy. Additionally, the creator provides fashion and product recommendations, particularly focusing on maternity wear and beauty products. Seasonal themes, such as Halloween decorations and Christmas decor, frequently feature in their posts. They also highlight the importance of female support and friendship in their life.
Rebecca Mac
Instagram @athomewiththemacs
This creator shares content about home renovation and decoration, often showing before and after transformations of different rooms. They also post about their experiences with motherhood, including daily routines and family life. Other topics include cooking and baking, showcasing homemade meals and treats, as well as personal care, featuring products like natural deodorants and vitamins.
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