What kind of content does Nikki make?
Nikki shares her passion for all things beauty on TikTok, offering candid reviews of foundations, blushers, and other makeup products. She explores diverse makeup styles, from cool-toned looks to pale aesthetics, and even delves into body jewelry. Nikki also provides valuable insights from beauty events, tracking the evolution of popular brands and their offerings.
Are you a brand that’s partnered with Nikki?
Verify your partnership
Who is Nikki’s audience?
Nikki's audience is likely comprised of beauty enthusiasts and consumers seeking product recommendations and organization tips, primarily from the UK. Their high TikTok engagement rate (8.28% ER) significantly surpasses industry benchmarks (TikTok ~3.0%), indicating a highly receptive and interactive community. This suggests strong intent signals for purchasing products Nikki reviews and a high likelihood of quality engagement, such as comments, shares, and potentially direct inquiries.
Which creators are similar to Nikki?
If you're looking for creators like Nikki, you'll love their honest makeup reviews, decluttering tips, and style inspiration for your next beauty haul.
Beautystartswithin
TikTok @beauty_starts_within87
This creator shares reviews and demonstrations of beauty products. They cover a range of items including make-up, such as eyeliner, and skincare products like cleansers and moisturisers. The creator also reviews supplements and fragrances, often highlighting specific brands and their benefits. They also occasionally promote giveaways and backup social media accounts.
CHIN RAMSAY
TikTok @ladychin_r
This creator focuses on makeup and skincare content. They share tutorials for eyeshadow and demonstrate lip combos using various cosmetic brands. The creator also shares their routines for both morning and general skincare, featuring different products. Many videos highlight specific makeup techniques and product recommendations.
blendsbybecky
TikTok @blendsbybecky
This creator shares makeup tutorials and tips, focusing on eyeliner techniques and eyeshadow application. They often feature product reviews, especially for palettes and primers, and demonstrate how to use them. The content also includes trends like pastel makeup and gems, offering inspiration for creative looks. Additionally, the creator shares insights into hair growth products and tips for achieving fuller hair.
Frequently asked questions
Sign in to view Nikki's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Nikki today
You can use Nutcake’s agentic tools for free. Sign up today to work with Nikki on your creator campaign.