What kind of content does Odd Muse make?
Odd Muse crafts visually-driven content that highlights seasonal fashion collections on TikTok and Instagram. Their videos offer styling demonstrations, behind-the-scenes looks at campaign shoots, and previews of new arrivals like tweed jackets and mini dresses. This approach provides valuable styling inspiration while effectively promoting capsule wardrobe staples and feminine tailoring.
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Who is Odd Muse’s audience?
Odd Muse's audience is likely composed of fashion-conscious individuals, primarily interested in styling tips, wardrobe curation, and discovering new apparel collections. Their strong presence on Instagram (1.28% ER, near benchmark) suggests an audience that actively engages with visually appealing content and brand recommendations. While TikTok engagement (0.09% ER) is significantly below benchmark, the sheer follower count indicates broad reach. This creator's profile appeals to users seeking inspiration and practical advice for their personal style, with a higher propensity for conversion on platforms where visual storytelling and detailed product showcases are prioritized.
Which creators are similar to Odd Muse?
If you're looking for creators like this, you're likely seeking style inspiration and wardrobe advice from fashion-forward individuals.
Jessie Jolles
Instagram @jessiejolles
The creator posts videos showcasing fashion and styling, often featuring unique and eye-catching outfits. They explore different aesthetics, from glamorous looks to more casual styles, and frequently highlight specific clothing items or brands. The content also includes discussions about personal finance and money mindset, as well as shopping experiences and gift ideas.
Lola Rose
TikTok @lolarosetok2 · Instagram @lolaroseuk
Creator posts fashion-focused videos centred on outfits and styling. The content frequently features outfit ideas and try-ons, with captions referencing brands such as Skims, Allure The Brand, and Oh Polly, as well as items like green dresses and casual dinner-date looks. Captions suggest shopping content, hauls, and how to pair garments for different occasions, from dinners with a view to girly outfits. While some lines in transcripts hint at music or performance elements, the overall emphasis is on clothing, styling choices and wardrobe items.
Monika Wilczynska
Instagram @elairecreates
The creator posts content primarily focused on their work within the fashion industry. Their videos frequently document them walking for various designers and brands at fashion shows. These events often include major occasions like London Fashion Week, where they present a range of clothing designs. Additionally, they share behind-the-scenes footage from photoshoots, showcasing the process of fashion content creation. The content regularly features collaborations with specific designers and highlights their collections.
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