What kind of content does Phillip make?
Phillip crafts delicious and accessible plant-based recipes, perfect for everyday cooking. On TikTok and Instagram, they showcase budget-friendly meals like chickpea curry and creative tofu dishes, making vegan eating simple and enjoyable. Beyond the kitchen, Phillip also shares glimpses into their travels, sporting event experiences, and entrepreneurial journey.
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Who is Phillip’s audience?
Phillip's audience is likely composed of individuals interested in accessible, cost-effective plant-based eating, primarily from the UK. Their intent signals are strong, indicated by exceptionally high engagement rates on both TikTok (7.78%) and Instagram (6.83%), significantly outperforming platform benchmarks (TikTok ~3.0%, Instagram ~1.5%). This suggests a highly receptive and actively participating community, eager for Phillip's easy, budget-friendly vegan recipes, especially those featuring tofu. The quality of engagement appears to be excellent, offering a valuable opportunity for brands targeting this niche.
Which creators are similar to Phillip?
If you're looking for creators like Phillip, you'll love their easy, budget-friendly plant-based recipes perfect for anyone wanting delicious vegan meals without the fuss.
Eat with Aleesha
Instagram @eatwithaleesha
This creator shares recipes for plant-based meals, focusing on vegan dishes. Their content includes tutorials for making salads, pesto, curries, and various baked goods. They also share travel vlogs highlighting vegan-friendly destinations and experiences.
Tasty Curls
TikTok @tastycurls · Instagram @tastycurls
This creator primarily posts recipes for vegan dishes. The recipes feature a variety of ingredients, including tofu, aubergine, and various vegetables, often prepared with a focus on flavourful sauces and spices. They also share content about outdoor activities like hiking and their experiences attending cooking workshops and dining at vegan restaurants.
Rhian Melvin
TikTok @rhi.scran · Instagram @rhi.scran
This creator shares recipes for plant-based meals, often focusing on comfort food and high-protein dishes. Their content includes detailed instructions for dishes such as spicy chipotle pasta, savoury oats, lentil curry, and Thai green curry meatballs. The creator also shares grocery hauls and occasional restaurant reviews, with a focus on accessible and flavourful vegan cooking.
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