What kind of content does Phillip make?
Phillip crafts approachable, plant-based recipes perfect for everyday cooking on TikTok and Instagram. Their content highlights delicious and budget-friendly meals, from hearty chickpea curries to versatile tofu dishes, all designed for ease and accessibility. Beyond the kitchen, Phillip offers a glimpse into their life through travelogues and sports event recaps, alongside insights into their entrepreneurial journey.
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Verify your partnershipWho is Phillip’s audience?
Phillip's audience is likely composed of individuals interested in accessible, plant-based cooking, particularly those seeking budget-friendly and straightforward meal solutions. Their high engagement rates on both TikTok (7.78% ER) and Instagram (6.83% ER) significantly surpass platform benchmarks (TikTok ~3.0%, Instagram ~1.5%), indicating a highly receptive and active community. This suggests strong intent to discover, replicate, and discuss the recipes Phillip shares, offering brands an opportunity for impactful collaborations with a demonstrably engaged and interested consumer base.
Which creators are similar to Phillip?
If you're looking for creators like Phillip, you'll find them perfect for anyone seeking delicious, affordable, and simple plant-based meal inspiration.
Eat with Aleesha
Instagram @eatwithaleesha
This creator shares recipes for plant-based meals, focusing on vegan dishes. Their content includes tutorials for making salads, pesto, curries, and various baked goods. They also share travel vlogs highlighting vegan-friendly destinations and experiences.
Tasty Curls
TikTok @tastycurls · Instagram @tastycurls
This creator primarily posts recipes for vegan dishes. The recipes feature a variety of ingredients, including tofu, aubergine, and various vegetables, often prepared with a focus on flavourful sauces and spices. They also share content about outdoor activities like hiking and their experiences attending cooking workshops and dining at vegan restaurants.
Rhian Melvin
TikTok @rhi.scran · Instagram @rhi.scran
This creator shares recipes for plant-based meals, often focusing on comfort food and high-protein dishes. Their content includes detailed instructions for dishes such as spicy chipotle pasta, savoury oats, lentil curry, and Thai green curry meatballs. The creator also shares grocery hauls and occasional restaurant reviews, with a focus on accessible and flavourful vegan cooking.
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