What kind of content does Pippa make?
Pippa offers a vibrant look into the culinary and cultural landscape of Newcastle and the wider North East. Through engaging Instagram content, she provides honest restaurant reviews and highlights must-see local events, from festive traditions to spectacular pyromusicals. Pippa also inspires wanderlust with her discoveries of charming staycation spots, sharing personal experiences that bring the region to life.
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Who is Pippa’s audience?
Pippa's audience is likely comprised of individuals in Great Britain interested in local dining and travel experiences, particularly within Newcastle and the North East. Their intent signals are strong, driven by searches for restaurant reviews, local events, and staycation ideas, indicating a desire for actionable recommendations. With an impressive 11.05% engagement rate on Instagram, Pippa's community is highly active and responsive, significantly outperforming benchmarks across major platforms like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%). This suggests a deeply invested and receptive audience, ideal for targeted promotions and brand partnerships.
Which creators are similar to Pippa?
If you're looking for creators like this creator, you'll find them perfect for showcasing local food, attractions, and events to inspire staycations in the North East.
Gemmaslittleworld
Instagram @gemmaslittleworld
This creator produces content focused on local food and drink experiences across the North East of England, including restaurant reviews and event promotions. They also feature travel content, exploring various destinations within the UK, such as Wales, and international cities like Prague. Their videos often include outdoor activities like hiking and highlight dog-friendly locations. The creator shares recommendations for entertainment venues, local events, and date night ideas, often featuring different cuisines and cocktails.
Newcastle Lass
TikTok @rebbeebee18 · Instagram @rebbeebee
This creator shares their experiences visiting local businesses and attractions in the North East of England. Their content includes food vlogs featuring local eateries and cafes, as well as shopping vlogs highlighting independent shops and markets. They also share personal life updates, such as a challenge to try 38 new things in their 38th year. The creator has also documented trips to the US, including visits to Texas supermarkets and a stop at Buc-ee's.
Eat with Ellll
Instagram @eatwithellll
This creator shares videos and posts about their dining experiences at various restaurants and eateries, primarily in the North East of England. They often feature different cuisines such as burgers, Indian curry, steak, and desserts. The content also includes reviews of glamping sites, detailing accommodation, facilities, and suitability for families or those with dogs. They occasionally highlight gluten-free options available at the places they visit, providing insights into local food and staycations.
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