What kind of content does Preston Builds make?
Preston Builds offers a deep dive into the world of LEGO on TikTok and Instagram. Their content showcases meticulous building processes, insightful reviews of popular themes like Star Wars and Pokémon, and creative customisations for existing sets. Brands can expect engaging visuals that highlight the joy and artistry of LEGO, from detailed set breakdowns to clever display solutions and collection organisation.
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Who is Preston Builds’s audience?
Preston Builds' audience is likely composed of enthusiastic LEGO fans, particularly those interested in Star Wars and Pokémon themes, primarily located in the UK. Their intent signals suggest a strong interest in product reviews and building tutorials. Notably, Preston's Instagram engagement rate of 8.59% significantly surpasses industry benchmarks (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%), indicating a highly dedicated and responsive community on that platform. This suggests a valuable audience for brands seeking to connect with passionate collectors and hobbyists.
Which creators are similar to Preston Builds?
If you're looking for creators like this creator, you'll love channels that offer detailed LEGO reviews and builds, especially for Star Wars and Pokémon enthusiasts.
Gabby
TikTok @_just_gabby_ · Instagram @_just_gabby_1
This creator focuses on building and reviewing Lego sets. Their content includes speed builds of various Lego themes such as Speed Champions, Technic, and Ideas. They often share their opinions on new Lego releases, including F1 cars, Batman sets, and The Lord of the Rings models. The creator also discusses their personal Lego collection and ranks different Lego themes.
BrixCore
TikTok @brixcore
This creator shares content related to the construction toy brand LEGO. Their videos often focus on new set releases, providing reviews and reactions to various themes such as Star Wars, Harry Potter, and Speed Champions. They also discuss upcoming retiring sets and create top 5 lists for different LEGO categories.
lucasbrickz
TikTok @lucasbrickz
This creator posts content related to LEGO sets, particularly those from the Star Wars franchise. They share videos featuring new LEGO acquisitions, including helmets and minifigures. The creator also discusses older or rarer LEGO items and celebrates personal events like birthdays with LEGO-themed posts. Their content often includes unboxing and showcasing their LEGO collection.
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