What kind of content does Random make?
Random shares their passion for art and collecting through engaging TikToks and Instagram posts. They offer a unique look into their creative process, from decorating sketchbooks and pricing artwork to hosting raffles. Fans also tune in for their deep dives into collecting, especially League of Legends figures, complete with exciting unboxing videos. Random also provides valuable insights for aspiring artists looking to grow their social media presence and tips for small business owners on sourcing packaging.
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Verify your partnershipWho is Random’s audience?
Random's audience is likely comprised of individuals interested in art, particularly the niche of collecting and customizing figures, with a strong overlap in the gaming community (League of Legends). Their intent signals suggest a desire for inspiration, practical advice on art business, and potentially purchasing custom-decorated items. With TikTok ER at 15.24% and Instagram ER at 27.69%, Random's engagement is significantly above benchmark averages (TikTok ~3.0%, Instagram ~1.5%), indicating a highly dedicated and interactive fanbase. This presents a strong opportunity for brand partnerships targeting engaged art collectors and enthusiasts.
Which creators are similar to Random?
If you're looking for creators like this, you'll love artists who share their process for collecting figures, decorating sketchbooks, and building an art business.
mollypukes
Instagram @mollypukes
This creator makes videos about their artistic process, often showing how they create illustrations, animations, and comics. They share behind-the-scenes content of their work, including making items like bird boxes, Valentine's cards, and ceramic pieces. The creator also documents their experiences at art markets and comic conventions, showcasing new creations such as zines, prints, and pins. They sometimes offer tips and encouragement to other artists, emphasising the importance of creativity and not aiming for perfection.
The Juliet Journal
TikTok @thejulietjournal · Instagram @_thejulietjournal
This creator makes videos about journaling and scrapbooking, often using themed collections. They create content inspired by different eras, colours, and characters, such as Alice in Wonderland or 1940s fashion. The videos also feature unboxings of craft supplies like PET tape and journals. Additionally, the creator shares tutorials on making thank you cards and organising craft materials.
Emily Sneesbee
TikTok @sneesbee · Instagram @sneesbee
This creator focuses on showcasing their artistic process, including sketchbook tours, drawing demonstrations, and studio organisation. They frequently produce fan art inspired by cartoons and popular media, which they convert into stickers and prints for their online shop. Additionally, the creator shares updates regarding their small business, such as order packing, restocks, and workspace tours. Their content provides an insight into the life of an art student balancing creative projects with independent retail.
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