What kind of content does Ruby True make?
Ruby True shares calming content focused on mindfulness, meditation, and self-care across Instagram. Her videos explore relaxation techniques, the benefits of nature, and sound bath frequencies, offering guidance for managing anxiety and ADHD. Ruby also shares authentic glimpses into her homesteading life in Portugal, occasionally featuring ASMR and unboxing videos.
Are you a brand that’s partnered with Ruby True?
Verify your partnership
Who is Ruby True’s audience?
Ruby True's audience is likely composed of individuals actively seeking tools and guidance for mental well-being, drawn to her content on mindfulness, meditation, and self-care. Their intent signals are strong, indicated by the exceptionally high Instagram engagement rate of 12.73%, significantly outperforming benchmarks like TikTok (~3.0%) and Instagram's average (~1.5%). This suggests a highly receptive and engaged community, demonstrating a strong connection with Ruby's message and a high likelihood of converting into dedicated patrons or customers for Nutcake offerings.
Which creators are similar to Ruby True?
If you're looking for creators like this creator, you'll find kindred spirits who share a passion for mindfulness, meditation, self-care, and anxiety management through the beauty of nature.
The Grunge Monkey
Instagram @thegrungemonkey
This creator posts videos about nature, animals, and art. They share moments of observing wildlife, such as ducks and pigeons, and express a fondness for natural elements like lavender and willow trees. The creator also features their artistic work, including collage art and workspace insights, often incorporating themes of escapism and personal comfort. Their content frequently touches on sensory experiences, nostalgia, and self-care through quiet moments in nature.
Purple Dreams ASMR
Instagram @purpledreamsasmr
This creator makes ASMR content designed to help viewers relax and de-stress. Their videos feature a variety of sounds and visuals, including soap squeezing, mic scratching, glass tapping, and hair cutting. They also create content focused on mouth brushing, face stroking, and simulating fireworks. The creator aims to provide a calming and therapeutic experience for their audience.
Jocie
Instagram @jociebasmr
This creator posts videos focusing on jewellery, particularly statement necklaces and unique finds from thrifting. They also create content around sensory and fidget toys, often unboxing new items and demonstrating their textures and sounds. Additionally, the creator shares videos related to makeup application, including 'get ready with me' style content and demonstrations using bedazzled wooden makeup sets. Their content also features self-care and relaxation themes, such as guided meditations and ASMR videos designed to help with sleep or anxiety.
Frequently asked questions
Sign in to view Ruby True's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Ruby True today
You can use Nutcake’s agentic tools for free. Sign up today to work with Ruby True on your creator campaign.