What kind of content does Ruby Thompstone make?
Ruby Thompstone offers an authentic look into her family life, sharing relatable "mum life" moments and "day in my life" vlogs on TikTok and Instagram. Her content beautifully captures everyday adventures with her children, alongside personal experiences and engaging fashion posts like "OOTD." Ruby's warm and honest approach resonates deeply with her audience, making her a trusted voice for brands seeking to connect with families.
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Who is Ruby Thompstone’s audience?
Ruby Thompstone's audience is likely comprised of individuals interested in relatable family content, parenting insights, and everyday lifestyle inspiration, primarily from the UK. Her exceptionally high TikTok engagement rate (7.76%) significantly surpasses benchmarks (TikTok ~3.0%), indicating a highly active and responsive community. Conversely, her Instagram engagement (0.04%) is considerably below benchmark (Instagram ~1.5%), suggesting a potential disconnect or differing audience behavior across platforms. This suggests a strong opportunity to leverage her TikTok success for brand partnerships, while re-evaluating her Instagram strategy to improve audience connection.
Which creators are similar to Ruby Thompstone?
If you're looking for creators like this creator, you'll find relatable content for busy parents navigating everyday family life, from daily routines to stylish finds.
Lauren Pack
Instagram @lauren__pack
This creator shares snippets of family life, focusing on parenting three children. Their content features day-in-the-life vlogs, shopping hauls, and outfit showcases. They also provide practical tips on children's routines and activities for families with different age groups. The videos document both the realities of daily parenting and moments of leisure.
Sasha Morpeth
Instagram @sashamorpeth
This creator posts videos primarily about their family life, including interactions with their mother and father. They also share content related to their personal style, often featuring outfits and accessories from various brands. The creator also documents attending events, going to the country club for activities like tennis and Pilates, and engaging in skincare routines.
Camille Dg
Instagram @camille_dg
This creator shares content focused on motherhood and family life. They document personal experiences, such as recovering from injuries and travelling with young children. The creator also discusses topics related to women's well-being and self-care. Additionally, they feature content about home decor, including art for the living space, and explore personal style through colour analysis and makeup.
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