Open in Nutcake

Sam Williams

This creator posts videos about their training journey for Hyrox events, including exercises, nutrition, and gear choices. They also share experiences with a hair transplant procedure, discussing the recovery process and results. Additionally, the creator reviews products like protein supplements and gummies, and discusses personal finance topics such as gambling losses.

Where to find Sam Williams

Followers303K
Avg views2.5K
Engagement3.8%
Sourced from public data
Instagram ·samwilliamsfit
Followers114K
Avg views1.9K
Engagement14.0%
Sourced from public data

Stats updated March 2026 · Stats don't look quite right?

Are you Sam Williams? · Claim this profile

What kind of content does Sam Williams make?

Sam Williams offers a unique blend of athletic ambition and personal journey content. On TikTok and Instagram, they document their rigorous Hyrox training, sharing insights on exercises, nutrition, and essential gear. Beyond fitness, Sam openly discusses their hair transplant experience, providing a candid look at recovery and results. They also deliver honest product reviews, from protein supplements to gummies, and touch on personal finance, including relatable discussions on gambling.

Are you a brand that’s partnered with Sam Williams?

Verify your partnership
Don’t gamble kids #cheltenham #betting
Day 10 post hair transplant @HQ Hairtransplants #hair #hairtransplant
The big day down at @HQ Hairtransplants #hair #hairtransplant
The big day down at @hqhairtransplants 

So this was something I had been debating getting done for years but finally decided to bite the bullet! My experience down in Cardiff with the team was amazing from start to finish and I cannot wait to see the results!

Who is Sam Williams’s audience?

Sam Williams' audience is likely comprised of individuals interested in fitness, particularly those focused on high-intensity functional training like Hyrox, alongside men seeking solutions for hair loss. They also show interest in practical advice on nutrition, product reviews, and personal finance management. High engagement on Instagram (13.98% ER, significantly above benchmark) suggests a highly dedicated and interactive community, while strong TikTok performance (3.77% ER) indicates broad reach and consistent interest. This audience is actively seeking actionable advice and product recommendations across multiple lifestyle categories.

Which creators are similar to Sam Williams?

If you're looking for creators like this creator, you'll find them perfect for audiences interested in fitness, personal growth, and practical advice across health, finance, and product recommendations.

Abbie Dennison

TikTok @abbiedennisonfit · Instagram @abbiedennisonfit

This creator posts videos about hybrid training, which combines strength and fitness elements. They share workout splits, training tips, and discuss the importance of building a solid foundation for long-term athletic progress. The content often focuses on achieving both strength and cardiovascular fitness, with specific mentions of training for events like Hyrox. They also highlight the benefits of enjoying the process and focusing on performance goals.

Cleaning
Construction
Educational

Ollie Moore

TikTok @mmoorefit

This creator posts videos about HYROX training, which is a hybrid fitness event combining running and functional workout stations. Their content often showcases training sessions, race day experiences, and collaborations with friends. They also share insights into their training plans, nutrition, and personal fitness journey, aiming to offer transparency and guidance to others interested in the sport. The creator encourages viewers to train with friends and participate in HYROX challenges.

Fitness
Lifestyle
Running

Andrew Rusher

Instagram @gymrush

This creator shares videos about their journey as a hybrid athlete, focusing on HYROX fitness races and endurance running. They often document their training sessions, which include heavy sled pushes, pulls, lunges, and various running routines, sometimes around London. The content also delves into the mental aspects of fitness, emphasising consistency, discipline, and the importance of resilience. Furthermore, the creator provides insights into balancing rigorous training with managing multiple businesses.

Business
Fitness
Lifestyle

Frequently asked questions

Sign in to view Sam Williams's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.

Collab with Sam Williams today

You can use Nutcake’s agentic tools for free. Sign up today to work with Sam Williams on your creator campaign.