What kind of content does Sarah Merrell make?
Sarah Merrell transforms homes and spaces with her engaging DIY renovation projects and inspiring home decor ideas. On Instagram, she showcases everything from ambitious laundry room makeovers to creative backyard builds, often involving her family in the fun. Her practical tips and visually appealing content make her a go-to for brands looking to connect with an audience interested in home improvement and family-friendly lifestyle content.
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Who is Sarah Merrell’s audience?
Sarah Merrell's audience is likely comprised of homeowners and renters in the US actively seeking inspiration and practical guidance for DIY home renovation and decor projects. Their intent signals are strong, indicated by the high volume of followers and engagement with content related to family activities and home improvement. While her Instagram engagement rate of 0.73% is below the platform benchmark of 1.5%, the sheer size of her following suggests a substantial and potentially valuable audience for brands in the home goods, tools, and family lifestyle sectors.
Which creators are similar to Sarah Merrell?
If you're looking for creators like this, you'll find inspiration for your next DIY home renovation, decor projects, and fun family activities.
Katie Eleanor
Instagram @heykatieejay
This creator shares content related to home renovations, particularly focusing on kitchen remodels, detailing the process from demolition to the final touches. They also share personal life updates, including their journey with health and wellness, and family life. The creator also discusses topics such as marriage, faith, and the challenges and rewards of homeschooling.
The LKS Address
Instagram @thelksaddress
This creator documents home renovation projects, focusing on DIY tasks. Their videos show the process of updating rooms such as a laundry room and a primary bathroom, including tasks like installing cabinets, tiling floors, and painting walls. They often share tips and product recommendations for home improvement projects, demonstrating steps from demolition to the final reveal.
Sammie
Instagram @salvagedbysammie
This creator focuses on DIY home improvement and renovation projects. Their videos often showcase transformations of indoor and outdoor spaces, such as updating decks, bedrooms, and nurseries. They frequently use power tools and sprayers for painting and construction, documenting the process from start to finish. Projects include building accent walls, refreshing furniture, and creating functional storage solutions.
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