What kind of content does Sarah Krafft make?
Sarah Krafft shares her culinary adventures across Instagram, showcasing a delightful mix of sweet and savory creations. From decadent baked goods like cookie cakes to comforting main dishes such as Mississippi pot roast, her recipes are as appealing as her honest snack reviews. Brands will find a dedicated audience eager for delicious inspiration and authentic product insights.
Are you a brand that’s partnered with Sarah Krafft?
Verify your partnership
Who is Sarah Krafft’s audience?
Sarah Krafft's audience is likely comprised of home cooks and baking enthusiasts in the US seeking practical, accessible recipes and product recommendations. Their high engagement rate (5.74% ER on Instagram, significantly above benchmark TikTok, Instagram, and YouTube averages) signals strong interest and active participation, suggesting they are highly receptive to Sarah's content and potential brand partnerships. This audience demonstrates a clear intent to discover, replicate, and discuss food and recipe ideas, making them valuable for brands in the food, kitchenware, and grocery sectors.
Which creators are similar to Sarah Krafft?
If you're looking for creators like this creator, you'll love discovering new recipes, baking tips, and snack reviews perfect for home cooks and food enthusiasts.
Petre-Andrei Catana
TikTok @petre.andrei.catana
This creator posts videos about food preparation and recipes. They often share tutorials for making various cakes, including caramel, cheesecake, and chocolate variations. The creator also experiments with unusual dishes, such as pebble omelettes and stir-fries, and occasionally attempts recreating popular bakery items.
Ash Baber
TikTok @ashbaber · Instagram @ash_baber
This creator shares videos of themselves baking a variety of desserts. Their content features recipes for cakes, brownies, cookies, and other sweet treats. Many of the recipes are inspired by other bakers and creators. The creator also provides links to their written recipes on their website.
Butter with Wafa
Instagram @butterwithwafa
This creator posts videos primarily focused on baking, sharing recipes for items such as cinnamon rolls, cookies, cakes, and muffins. They often include detailed instructions and ingredient lists in their captions. Additionally, the creator shares content related to popular internet trends and challenges, sometimes integrating them with their baking videos, such as playing games while waiting for dough to rise. They also occasionally post content related to personal celebrations like birthdays.
Frequently asked questions
Sign in to view Sarah Krafft's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Sarah Krafft today
You can use Nutcake’s agentic tools for free. Sign up today to work with Sarah Krafft on your creator campaign.